Director of eCommerce & Product Marketing

Lori Beds is a fast-growing direct-to-consumer furniture company known for its space-saving Murphy beds. They are seeking a Director of eCommerce & Product Marketing to manage the digital commercialization and full lifecycle of their products online, ensuring a premium customer experience and optimizing conversion rates.

Responsibilities:

• Act as the internal "product owner" for the storefront, ensuring a premium, cohesive, and modern customer experience across all key pages
• Analyze customer behavior, heatmaps, and funnel data to identify friction points; build and run a continuous pipeline of A/B tests to improve conversion rate and Average Order Value (AOV)
• Manage the relationship with our web developers to translate site optimization ideas into functional, clean features and updates
• Maintain and constantly improve the day-to-day shopping experience, including navigation, product collections, and cross-selling/bundling strategies
• Simplify how customers interact with our product variations and configurations, ensuring that dimensions, assembly, and materials are intuitively understood
• Continuously audit and iterate on existing Product Detail Pages (PDPs) to maximize revenue potential long after the initial product launch
• Translate product features, materials, and functional benefits into compelling, clear customer-facing copy and storytelling
• Deeply understand customer hesitations regarding high-consideration furniture purchases (e.g., installation, space requirements, financing) and build targeted content to resolve them
• Create and maintain buying guides, comparison charts, interactive tools, and FAQs that guide customers from initial research to a confident purchase
• Lead the digital go-to-market process for new product introductions and major design updates
• Define content requirements, establish project timelines, and coordinate with cross-functional partners to ensure launch assets are deployed flawlessly and on time
• Define and map out the photography, video, 3D renderings, GIFs, and infographics required to support both new launches and ongoing site optimizations
• Write concise briefs for photographers, designers, and editors, ensuring final creative assets satisfy both commercial conversion needs and brand aesthetic standards

Requirements:

• 5+ years of experience in eCommerce management, digital merchandising, product marketing, or digital product management
• Physical Product Experience: Proven track record working with physical consumer goods, ideally within high-consideration, premium, or complex categories
• Full-Funnel Thinking: A strong grasp of customer psychology, eCom analytics, and how to structure page hierarchies to guide considered purchase decisions
• Comfort with Execution: The unique ability to smoothly transition between high-level strategy and rolling up your sleeves to write a copy hook or review QA details on a page before it goes live
• Project Management & Communication: Excellent written communication and the organization skills required to lead cross-functional projects
• Deep experience with Shopify and modern eCommerce technology stacks
• Background in industries such as furniture, home goods, home organization, or high-end appliances
• Experience directing creative teams, designers, and web developers to build high-converting landing pages or features