Field Marketing Manager, Canada & LATAM

Varonis is seeking a strategic, results-driven Field Marketing Manager to lead regional marketing efforts across Canada and LATAM. This role focuses on aligning marketing programs with sales priorities to drive measurable growth and requires close collaboration with regional sales leadership and cross-functional marketing teams.

Responsibilities:

• Develop and execute integrated regional GTM plans aligned to corporate marketing priorities, partner initiatives, and regional sales goals
• Translate global campaigns into localized, high-impact programs tailored to Canada and LATAM markets
• Identify regional trends, whitespace, and growth opportunities through ongoing market research and competitive analysis
• Serve as the primary marketing partner to regional Sales Directors and AVPs
• Align marketing programs to territory plans and sales priorities across all stages of the funnel
• Participate in sales planning, enablement, and regular syncs to ensure proactive alignment and shared accountability
• Build and execute joint marketing programs with strategic partners and resellers
• Align partner activities to pipeline goals and regional priorities
• Manage and optimize MDF and partner co-investment to maximize ROI
• Own end-to-end execution of regional marketing initiatives, including events, executive programs and ABM plays
• Manage all aspects of program delivery including timelines, stakeholders, budgets, and logistics
• Ensure seamless coordination across product marketing, demand gen, creative, and operations teams if needed
• Track and analyze program performance, pipeline contribution, and ROI across all initiatives
• Lead monthly regional performance reviews with sales and marketing stakeholders
• Present results, insights, and recommendations in QBRs to senior leadership
• Act as project manager for regional marketing programs, ensuring strong execution, visibility, and accountability
• Establish feedback loops through post-campaign debriefs to continuously improve performance
• Optimize marketing processes, tools, and workflows to increase efficiency and impact

Requirements:

• 5+ years of experience in field, regional, or integrated marketing within B2B technology
• Proven success developing and executing programs that drive measurable pipeline and revenue impact
• Strong understanding of demand generation, account-based marketing, and event strategy
• Experience working closely with enterprise sales teams and aligning marketing to revenue goals
• Comfortable operating autonomously in a fast-paced environment with the ability to manage multiple initiatives simultaneously
• Excellent communication, collaboration, and stakeholder management skills
• Experience supporting Canada and/or LATAM regions
• Spanish, Portuguese, or French language skills are a plus
• Experience with partner marketing and budget management
• Familiarity with marketing automation and CRM platforms (e.g., Salesforce)
• Strong analytical mindset with a focus on ROI and performance metrics
• Valid passport and ability to travel to be onsite for events and team meetings