Business Analyst

ZURU Edge is a rapidly growing company in the consumer goods sector, seeking a Business Analyst to support their Walmart account. The role involves analyzing sales performance, managing trade reporting, and collaborating with various teams to drive strategic decisions.

Responsibilities:

• Own weekly, monthly, and ad-hoc trade performance reporting across key retail customers
• Build and maintain dashboards and scorecards that track sell-out, distribution, share of shelf, and promotional uplift
• Monitor and report on sales KPIs versus targets, identifying risks and opportunities and presenting findings to the wider commercial team
• Serve as the 'single source of truth' for your portfolio's sales data, ensuring consistency across internal reporting and customer submissions
• Analyse promotional activity and calculate incremental ROI, comparing results against forecast and prior period to evaluate effectiveness
• Support the development and post-evaluation of Joint Business Plan (JBP) activities, quantifying customer investment and return
• Flag promotion compliance issues and track retailer execution in-store and online
• Prepare customer-ready category and brand presentations to support range reviews, line extensions, and new product listings
• Leverage scan data and shopper insights (Quantium, NIQ/NielsenIQ, Circana/IRI) to build compelling category stories that support FMCG or beauty ranging decisions
• Track distribution gains and losses across SKUs, flagging delisted lines and recommending corrective strategies
• Support NPD (new product development) launches by modelling sales projections, tracking sell-in, and reporting on early sell-out performance
• Partner with Marketing to align promotional calendars, measure campaign performance, and support activation planning
• Work with Supply Chain and Demand Planning to flag forecast variances and ensure stock availability during key promotional periods
• Collaborate with Finance on trade spend accuracy, budget tracking, and monthly P&L commentary
• Support the broader Sales team with ad-hoc analysis, competitive benchmarking, and market intelligence

Requirements:

• Proficiency in Microsoft Excel (advanced: PivotTables, XLOOKUP, modelling) and PowerPoint the ability to build clean, insight-led slides under pressure is a must
• Experience with at least one major retail data platform: Quantium, NIQ/NielsenIQ Scan, Circana/IRI, Coles 360, or similar
• Strong commercial instincts you can look at a number and know whether it's telling a good story or hiding a problem
• Excellent attention to detail with the ability to manage multiple data streams and deadlines simultaneously
• Confident communicator who can distil complex data into clear, concise insights for non-analytical audiences
• 1–3 years of experience in a Sales Analyst, Category Analyst, Commercial Analyst, or Account Executive support role ideally within FMCG, beauty, personal care, or consumer healthcare
• Experience working directly with major grocery or pharmacy retailers
• A Bachelor's degree in Business, Commerce, Marketing, Economics, or a related discipline
• Experience with data visualisation tools such as Power BI or Tableau