Key skills
Marketing CommunicationsDigital MarketingFinancial Services MarketingTraditional Marketing PlatformsDigital Marketing PlatformsCampaign DesignMarketing Platforms OptimizationContent ManagementCRMDAMSalesforce Marketing CloudWorkfrontChange ManagementFINRA Series 7Project ManagementSalesforceCommunication
About this role
Aegon is a company seeking a Manager of Channel Marketing to design and implement marketing campaign strategies that promote the sale of their products and services. The role involves driving engagement with financial professionals and collaborating with cross-functional leaders to ensure operational excellence.
Responsibilities:
- Partner with Marketing Director to create strategic campaign plans, establish customer goals, and define key performance metrics
- Lead staff in the design, build, and implementation of multiple complex and concurrent campaigns
- Review addressable market to define target audiences and create programs that drive engagement relevant to the audience
- Track and evaluate program effectiveness using qualitative and quantitative methods
- Ensure adherence to established processes and workflows related to end-to-end campaign strategy, creative execution, optimizing for performance, and troubleshooting; define new processes and workflows as needed
- Collaborate with cross-functional leaders to ensure delivery of superior customer service and operational excellence
- Serve as internal escalation point for campaign related issues
Requirements:
- Bachelor's degree in marketing, business, communications or equivalent experience
- Eight years of marketing communications, digital marketing, or project management experience
- Three years of marketing experience in financial services or a related industry
- Thorough understanding of traditional and digital platforms
- Experience managing projects/processes
- Broad experience developing and executing digital campaigns and complex projects
- Technical acumen to design campaigns that optimize the use of marketing platforms
- Analytical and decision-making skills to identify and prioritize critical issues
- Creative thinker
- Excellent communication and relationship building skills
- Organizational skills to manage multiple projects in a fast-paced environment
- Team lead/supervisory experience
- Intermediary or institutional experience
- Familiarity with content management, workflow and other marketing tools such as CMD, CRM, DAM, Workflow, Salesforce Marketing Cloud, Workfront
- Experience in change management
- FINRA Series 7 (for roles supporting mutual funds)