Freelance UX / Product Designer — DTC Subscription Experience

Stately is looking for a Freelance UX / Product Designer with strong DTC and e-commerce experience to join their team. The role involves designing high-converting landing pages and interactive tools to enhance customer experiences and drive conversion throughout the user journey.

Responsibilities:

• Design and prototype high-converting landing pages and funnel flows that drive conversion and measurable impact
• Lead the UX strategy and execution for interactive customer experiences, including personalization tools, outfit builders, and package previews
• Create intuitive, on-brand layouts and micro-interactions
• Collaborate closely with marketing and engineering — you understand how your work connects to growth outcomes, not just aesthetics
• Use data and testing insights (GA, Clarity, A/B test results) to identify opportunities and refine UX pre- and post-launch
• Contribure to and evolve our design system, maintaining consistency and scalability across all customer touchpoints
• Own project from concept through launch, delivering experiences that are both performant (conversion-focused) and visually strong

Requirements:

• 5+ years of UX / Product Design experience at recognizable DTC or e-commerce brands operating at scale — ideally with subscription experience and a track record of shipping work that drove measurable CRO outcomes
• Strong Figma skills, including wireframing, prototyping and creating developer-ready designs with clear specifications and edge-case considerations
• Solid visual design sense — someone who makes things look great, not just function well
• Experience running or informing A/B tests and CRO programs — you've worked alongside growth and marketing teams and understand the difference between design that looks good and design that performs
• Experience designing subscription, membership, account management, or other retention focused customer experiences
• Experience designing personalized shopping, guided selling, quiz-based, or product configuration experiences
• Ability to leverage data, customer insights, session recordings, and testing results to identify opportunities and inform design decisions
• Collaborative, responsive, and detail-oriented
• Some daytime PST availability for a weekly sync and Slack collaboration
• Portfolio required — please include work from DTC or e-commerce brands, with context on your role, the problem you were solving, and results where available
• Familiarity with Shopify or Recharge