Senior Marketing Manager

YipitData is the leading market research and analytics firm for the disruptive economy, seeking a strategic, data-driven Senior Marketing Manager to lead marketing for their Investor business. This role involves owning the end-to-end marketing strategy, driving awareness, engagement, pipeline, and revenue growth, while collaborating closely with various teams to execute go-to-market initiatives.

Responsibilities:

• Define and execute the marketing strategy for YipitData's Investor business, aligning initiatives with company growth objectives and revenue targets
• Identify new opportunities to drive awareness, engagement, pipeline generation, customer retention, and expansion
• Serve as the primary marketing partner for Investor leadership, helping shape go-to-market priorities and strategic initiatives
• Take ownership of key projects from concept through execution, ensuring alignment across stakeholders and timely delivery
• Drive marketing initiatives independently while maintaining strong cross-functional communication and stakeholder alignment
• Develop and manage multi-channel demand generation programs across email, webinars, events, paid media, content marketing, partnerships, and digital campaigns
• Optimize marketing programs to increase engagement, lead quality, pipeline creation, and conversion rates
• Partner with Revenue teams to continuously improve lead management processes, scoring, routing, and funnel performance
• Own campaign planning, execution, and performance analysis across the full customer journey
• Lead go-to-market planning and execution for new datasets, products, features, and coverage launches
• Develop messaging, positioning, and value propositions that clearly communicate YipitData's differentiation and resonate with investor audiences
• Create campaign assets, customer communications, and launch plans to support successful product adoption and revenue growth
• Partner closely with Product teams to understand customer needs, market trends, and competitive dynamics
• Develop programs that drive customer engagement, retention, product adoption, and expansion opportunities
• Partner with Client Strategy to support renewal and upsell initiatives through targeted marketing campaigns and communications
• Identify opportunities to strengthen customer relationships through events, content, thought leadership, and customer communications
• Establish clear KPIs and reporting frameworks to measure marketing performance and business impact
• Own marketing reporting and dashboarding across Salesforce, Marketo, and other systems to provide visibility into funnel performance, pipeline generation, and revenue impact
• Analyze campaign performance, conversion data, pipeline contribution, and ROI to guide strategic decision-making
• Build compelling narratives around marketing performance and communicate insights to leadership and cross-functional stakeholders
• Continuously test, learn, and optimize marketing programs using data-driven insights
• Partner closely with Sales, Client Strategy, Product, Revenue Operations, and Executive Leadership to ensure alignment on business objectives and go-to-market priorities
• Collaborate with Corporate and SpendHound marketing teams to share best practices, leverage common tools and channels, and drive operational excellence
• Serve as a trusted advisor and connector across teams, ensuring clear communication and strong stakeholder alignment
• Help define the future structure of the Investor marketing function
• Participate in hiring, onboarding, and mentoring future marketing team members as the organization grows
• Establish scalable processes and best practices to support long-term marketing success

Requirements:

• 6+ years of experience in B2B marketing, growth marketing, demand generation, product marketing, or a related field
• Successfully planned and executed multi-channel marketing programs that deliver measurable business results
• Comfortable owning marketing strategy and working independently with a high degree of autonomy
• Strong analytically, with experience measuring performance, sharing results, and turning data into clear, actionable insights
• Hands-on experience with tools like Salesforce, Marketo, ON24, Asana, and similar marketing platforms
• Understand marketing operations, including lead lifecycle management, campaign reporting, and attribution
• Highly organized, with strong project management skills and the ability to manage multiple priorities simultaneously
• Communicate clearly and effectively, both in writing and in conversation
• Partnered closely with Sales, Product, Client Strategy, and Revenue Operations teams to drive impact
• Ability to move comfortably between big-picture thinking and detailed execution
• Experience marketing to financial services, investors, enterprise technology buyers, or data-driven audiences
• People management experience