Senior Product Marketing Manager, WebApp

Horizon3 is a remote cybersecurity company that develops the NodeZero platform for autonomous penetration testing and security assessment operations. The Senior Product Marketing Manager will lead the go-to-market strategy for NodeZero WebApp Pentesting, translating complex application security capabilities into market positioning, content, sales enablement, and revenue growth. The role partners with Product, Engineering, Sales, and channel teams to launch and scale the product line.

Responsibilities:

• Own the end-to-end GTM strategy, messaging, and positioning for the NodeZero WebApp Pentesting product line from its launch to market dominance
• Architect an aggressive, pipeline-driven product launch framework that moves product marketing to a core revenue driver, not a corporate support function
• Define target personas across Enterprise, Mid-Market, and Commercial segments, building a product narrative that maps directly to clear conversion paths
• Drive the competitive narrative, explicitly dismantling legacy DAST incumbents and exposing fragile, unscalable "agentic AI" wrappers
• Educate the market on why generic AI solutions suffer from exploding token costs, erratic inconsistency, and severe production risks, while positioning NodeZero’s combination of a deterministic foundation and surgical AI as the only enterprise-grade choice
• Develop proof-first product content, technical teardowns, and competitive battlecards that arm the sales force to win contested deals
• Partner tightly with Product Leadership and Engineering teams, embedding yourself with the builders to transform highly complex offensive security capabilities into high-impact, market-facing narratives
• Translate deep technical breakthroughs, e.g. the autonomous, production-safe exploitation of complex business-logic flaws like BOLA and IDOR, into clear, hype-free value propositions
• Serve as the vital feedback loop between market realities, buyer pushback, and the product roadmap
• Own the technical enablement motion for the direct sales force, SDRs, and channel partners including major VARs, resellers, and distribution partners
• Win the hearts and minds of cynical, hype-hating developers, AppSec leads, and red teamers who demand zero false positives, while effortlessly elevating the message to the CISO/VP level to tell a broader platform and cyber-resilience story
• Build the foundational processes, sales tools, and customer story pipelines required to scale this product line

Requirements:

• • 5+ years (PMM) or 8+ years (Senior PMM) of B2B product marketing experience, with meaningful time spent launching and scaling complex technical products in a high-growth SaaS or cybersecurity company. • Non-Negotiable Drive: High-agency, self-starting execution. You thrive in greenfield environments where processes don't exist yet, and you love the challenge of defining what "great" looks like from scratch. • Deep Technical Chops: A background as a former security practitioner, pen tester, technical marketer, or technical PMM who has shipped AppSec, ASPM, or AI-driven security products. You must understand application architecture and the adversarial mindset far deeper than just cybersecurity acronyms. • Dual-Altitude Communication: The rare ability to build deep trust with highly skeptical technical practitioners who demand absolute production safety, while seamlessly translating those technical truths into business resilience metrics for CISOs. • Demonstrated capability to manage high-stakes product launches, cross-functional lifecycles, and performance frameworks with a clear ROI lens. • Proficiency with Salesforce and product analytics tools for tracking launch metrics and pipeline attribution. • We are a fully remote company. This role requires up to 20% travel for key product launches, major industry events, customer interviews, and internal offsites
• • Hands-on experience with web application security testing tools (DAST, SAST, IAST) or ASPM platforms. • Deep understanding of the current LLM/Agentic AI security landscape and its practical architectural limitations. • Experience working in an account-based marketing (ABM) motion with highly targeted enterprise buyer personas