Growth Marketing Strategist

Entangled Publishing, LLC is a company that believes every book deserves a custom growth strategy tailored to its audience. The Growth Marketing Strategist will architect go-to-market strategies by reading manuscripts, identifying target audiences, and designing growth plans that functional teams will execute.

Responsibilities:

• Read manuscripts and identify their strongest commercial opportunities
• Define target audiences and audience subcultures
• Determine positioning, messaging, and market differentiation
• Develop a unique launch thesis for each title
• Identify the emotional and cultural triggers most likely to drive word-of-mouth
• Design channel strategies across social, influencer, PR, retail, paid media, community, and partnerships
• Manage a Campaign Lead to partner with marketing, publicity, social, retail sales, influencer, and author teams to align execution against the growth strategy
• Recommend creator and influencer targets
• Identify publicity angles and cultural moments that can amplify awareness
• Develop community-building and fandom strategies
• Recommend merchandise, experiential, and partnership opportunities
• Build launch briefs and strategic plans for execution teams
• Work collaboratively with Publishers to iterate on strategies to achieve title sales goals
• Analyze campaign performance and continuously refine future launch models

Requirements:

• 5+ years of experience building and executing marketing strategies with demonstrable impact
• Exceptional pattern recognition and commercial instincts
• Ability to identify audience behavior before the data fully emerges
• Understanding of internet culture, fandoms, creators, influencers, and digital communities
• Ability to connect a story to an audience in unexpected ways
• Equal parts strategist, trend analyst, and growth operator
• Comfortable making recommendations with imperfect information
• Deep care about why people buy, share, recommend, and obsess over things
• Experience launching consumer products or entertainment properties
• Experience working with creators and influencers
• Deep understanding of BookTok, BookTube, Reddit, Discord, fandom culture, and emerging platforms
• Strong analytical skills with the ability to connect data and creative strategy
• Experience in entertainment marketing
• Experience in consumer brand growth
• Experience in creator economy companies
• Experience in streaming platforms
• Experience in digital media
• Experience in audience development
• Experience in product marketing
• Experience in community-led growth
• Experience in influencer marketing
• Experience in startup growth teams