Marketing Engineer

BeatStars is a pioneering online music marketplace connecting millions of recording artists and music producers worldwide. They are seeking a Marketing Engineer to build the marketing operating system, focusing on hands-on execution rather than strategy or management. This role involves automating workflows, executing marketing campaigns, and collaborating directly with the CEO to achieve measurable outcomes.

Responsibilities:

• Own the marketing operating system end-to-end, including lifecycle infrastructure (OneSignal, or potentially a tool of choice), paid media operations, and the marketing data layer
• Configure and operate lifecycle automation directly. Build producer activation, artist conversion, subscription upgrade, and publishing sign-up flows yourself, not through a vendor or hire
• Run paid media operations across Google (primary), Meta (after pixel rebuild), creator partnerships, and emerging channels
• Build and maintain dashboards on producer activation, beat upload velocity, conversion, cohort retention, publishing sign-ups, and revenue per writer. Own the weekly metrics review
• Build internal AI tooling for content production, creator outreach automation, asset generation, and lifecycle personalization. Fluency with Claude/GPT APIs, n8n/Zapier/Make at scale, and light scripting (Python or JavaScript) is expected
• Hire and manage a flexible execution bench. Structure of the bench is partly defined by you and will likely include paid media operations, motion design, video editing, lifecycle build, analytics, and asset preparation
• Execute GTM on major launches end-to-end. The CEO owns strategy and narrative; you own getting it shipped on time across every channel
• Work directly with the CEO on marketing strategy and translate that strategy into shipped systems and measurable output
• Collaborate with product, creator success, and engineering teams to align marketing execution with platform development
• Use AI tools (Claude, GPT, automation platforms) as leverage multipliers across every workflow you build

Requirements:

• 6-10 years of marketing experience, with at least one stint as a marketing-of-one at an early-stage company, a founder, or a solo operator
• Direct lifecycle automation experience. You have personally built lifecycle automations in real platforms with working triggers, segmentation logic, and measurable outcomes. Not 'led a team that did' — actually built them yourself
• Direct paid media experience. You have personally run accounts, optimized creative, debugged tracking, and made bid strategy calls. Not 'managed an agency.'
• Code fluency. SQL minimum, with light Python or JavaScript for scripting, automation, and AI workflow integration
• AI workflow fluency. Demonstrated experience using Claude/GPT APIs, n8n/Zapier/Make at scale, and prompt engineering for production marketing workflows
• A public footprint that shows your work. A newsletter, a Twitter/X account where you post builds, a personal site with case studies, an indie product, or a GitHub. If your only public footprint is LinkedIn, this is likely not the right role
• Cultural fluency in hip-hop, creator economy, and music. Not fanboy level. You read the room and stay current with what is happening in the producer community
• High taste in creative work. You have opinions. You do not ship work you would not want associated with your name
• Comfort operating with founder-level autonomy. You do not need a CMO above you. You translate strategy directly into shipped work