Senior Manager, Marketing Mix Modeling Analytics

Marriott International is a leading hospitality company, and they are seeking a Senior Manager, Marketing Mix Modeling Analytics. This role is responsible for delivering insights that optimize marketing performance through analytics initiatives such as marketing mix modeling and ROI analysis, while collaborating with marketing leaders and cross-functional teams to drive data-driven decision-making.

Responsibilities:

• Partner with an external vendor and internal marketing teams to deliver Marketing Mix Modeling (MMM) insights
• Translate complex analytical findings into clear, compelling narratives and strategic recommendations tailored for senior leadership
• Design and apply causal inference methodologies (e.g., randomized controlled trials, differences in differences, synthetic controls, instrumental variables) to isolate incremental impact and inform decision-making
• Partner with data engineering, data science, and visualization teams to ensure analytics are supported by reliable, well-structured, and accessible data assets
• Stay current on industry best practices and emerging trends in marketing measurement, experimentation, and advanced analytics
• Manage multiple projects simultaneously and prioritize based on business impact
• Support development of KPI frameworks and measurement methodologies

Requirements:

• Bachelor's degree in Business, Analytics, Statistics, or related field; advanced degree a plus
• At least 5 years of experience in advanced analytics preferred
• Robust understanding of causal inference methodologies (i.e. RCT, differences in differences, instrumental variables)
• Hands-on knowledge of running incrementality studies (geo-based and audience-based hold-outs, synthetic controls)
• Strong familiarity with MMM validation techniques (in-market and out-of-sample model validations)
• Strong understanding of full-funnel marketing and media channels (digital, TV, retail media, paid social, search), as well as relevant measurement frameworks
• Ability to translate insights into strategic recommendations for business leaders