Lifecycle Product Marketing Director

Alteryx is an AI-ready data and analytics company that helps organizations put data + AI to work for the Intelligent Enterprise. The Lifecycle Product Marketing Director will own the end-to-end customer journey narrative and motion for the Alteryx One platform, focusing on customer onboarding, adoption, expansion, and renewal to drive retention and growth.

Responsibilities:

• Partner with Customer Success and Marketing leaders to develop and maintain a comprehensive customer journey—identifying post-sale customer stages, defining key moments that matter, and building messaging and positioning that guides customers from onboarding to advocacy
• Define and maintain a lifecycle marketing framework—spanning onboarding, adoption, expansion, renewal, and advocacy—aligned to the Alteryx One platform and customer segments
• Develop stage-specific messaging and value propositions that resonate with buyers and users at each phase of the customer journey, from first use to enterprise scale
• Map customer milestones and inflection points to product capabilities, ensuring marketing investments are anchored to real adoption drivers and retention levers
• Identify and articulate segment-specific lifecycle needs—across industries, personas (data analysts, IT leaders, business users), and customer maturity levels
• Partner with Product, Customer Success, and Education teams to build scalable onboarding experiences that accelerate time-to-value and reduce early churn
• Deeply understand Alteryx One product adoption metrics and develop GTM strategies—including campaigns, content, and in-product messaging—that help customers activate features, build habits, and achieve measurable success outcomes
• Create adoption-focused nurture programs that guide customers from initial setup to confident, habitual use of Alteryx One across their organization
• Define and track adoption health metrics—including feature activation, engagement milestones, and usage depth—and translate insights into actionable marketing responses
• Develop customer segmentation models that power personalized lifecycle communications and surface upsell and cross-sell opportunities at the right moment
• Partner with GTM teams—including Sales, Customer Success, and Revenue Operations—to drive Alteryx One platform renewals and improve gross retention, developing the messaging, content, and plays that support a consistent, high-performing renewal motion
• Build and execute expansion marketing motions—including upsell/cross-sell campaigns and executive-level business value narratives—in close partnership with Sales and Customer Success
• Develop customer-facing ROI frameworks, success stories, and value realization content that reinforce the business case for deepening investment in Alteryx
• Partner with the Customer Marketing and Advocacy teams to identify and activate champions, references, and community voices that accelerate growth
• Support at-risk account strategies with targeted re-engagement messaging and save campaigns in collaboration with Customer Success
• Equip Customer Success Managers, Account Managers, and Renewal teams with lifecycle playbooks, talk tracks, objection handling, and stage-appropriate content that improves consistency and effectiveness
• Build and maintain a centralized lifecycle content library—training materials, journey maps, segment-specific messaging guides—that scales across the organization
• Collaborate with Revenue Enablement to embed lifecycle messaging into CRM workflows, CS platforms (e.g., Gainsight), and customer engagement tooling
• Partner with Marketing Operations to ensure lifecycle programs are properly instrumented, measured, and continuously optimized
• Establish clear lifecycle KPIs—including NRR, churn rate, time-to-value, adoption rates, and expansion pipeline—and report on program performance to senior leadership
• Partner with Data and Analytics teams to build customer health scoring models and lifecycle segmentation frameworks that inform targeted marketing motions
• Conduct win/loss and churn analysis to identify lifecycle friction points and translate findings into improved programs and messaging
• Synthesize voice-of-customer research, NPS data, and usage analytics into actionable lifecycle insights shared across Product, Marketing, and CS
• Serve as the primary lifecycle marketing voice in cross-functional planning with Product, Customer Success, Sales, and Revenue Operations
• Influence product roadmap prioritization by surfacing customer adoption blockers, lifecycle friction points, and feature gaps identified through lifecycle programs
• Partner with the broader Product Marketing team to ensure lifecycle messaging is tightly connected to launch strategy, positioning, and competitive differentiation
• Represent lifecycle marketing insights and strategy in executive business reviews, QBRs, and strategic planning cycles

Requirements:

• 8+ years of experience in Product Marketing, Customer Marketing, Lifecycle Marketing, or related roles in B2B SaaS, with a strong focus on post-sale customer journeys
• Demonstrated success owning lifecycle or customer marketing strategy—including onboarding, adoption, expansion, and renewal programs—at an enterprise SaaS company
• Deep understanding of customer success motions, net revenue retention (NRR) drivers, and how marketing contributes to expansion and churn prevention
• Experience building messaging frameworks and content that resonate with both technical users (data analysts, IT) and business stakeholders
• Proven ability to translate product capabilities and data insights into compelling customer value narratives at every stage of the journey
• Strong cross-functional collaboration skills; experienced working alongside Customer Success, Sales, Product, and Revenue Operations in a matrixed environment
• Hands-on experience with lifecycle tools and platforms—Gainsight, Salesforce, Marketo, or similar—and comfortable working with Marketing Operations to instrument and optimize programs
• Analytical mindset with the ability to define KPIs, interpret usage data and health signals, and make data-informed decisions
• Excellent written and verbal communication skills; able to craft executive-level narratives and detailed practitioner content with equal effectiveness
• Comfort operating in fast-paced environments, managing multiple priorities, and moving between strategic thinking and hands-on execution
• BA/BS required; MBA or equivalent experience preferred
• Willingness to travel (15–25%) for customer events, executive engagements, and internal team meetings
• Bonus: Direct experience with Alteryx, Snowflake, Databricks, or modern data stack technologies
• Bonus: Experience with community-led growth or customer advocacy programs