Position: web analytics / google analytics
Location: Whippany, NJ
Any Visa is fine C2C/w2
Final round Interview F2F
Contract: Long Term
Job Summary
We are seeking a Web Analytics Specialist to manage, analyze, and optimize website performance using analytics tools. The ideal candidate will have strong experience with Google Analytics, data interpretation, conversion tracking, and digital marketing measurement. This role involves generating actionable insights that improve user experience, marketing effectiveness, and business outcomes.
Key Responsibilities
- Configure and maintain web analytics platforms, including Google Analytics.
- Implement and manage tracking through Google Tag Manager.
- Monitor website traffic, user behavior, and conversion funnels.
- Create dashboards and reports for stakeholders.
- Analyze marketing campaign performance across paid, organic, email, and social channels.
- Set up event tracking, goals, and e-commerce measurement.
- Identify trends, opportunities, and areas for website optimization