AVP, Corporate Marketing & Product Strategy

DAS Health is a leading healthcare technology and managed services provider helping healthcare organizations navigate IT, cybersecurity, cloud, AI adoption, and digital transformation. They are seeking an experienced and strategic AVP, Corporate Marketing & Product Strategy to lead the development of their brand, messaging, product marketing, and go-to-market strategy. This high-impact role involves shaping market positioning, driving awareness, and aligning marketing efforts with business growth.

Responsibilities:

• Lead the development and evolution of DAS Health’s brand strategy and market positioning
• Define messaging architecture, value propositions, and a consistent voice across all channels
• Conduct market, customer, and competitive analysis to identify opportunities and differentiation
• Own product marketing strategy across DAS Health’s services and solutions portfolio
• Package products and solutions for market clarity and differentiation
• Develop and execute go-to-market strategies for new offerings, launches, and strategic initiatives
• Create sales enablement materials, messaging frameworks, presentations, and competitive insights
• Build thought leadership programs that elevate DAS Health’s presence in healthcare technology
• Oversee content strategy, including blogs, white papers, case studies, and executive content
• Lead corporate communications, including PR, media relations, and company announcements
• Strengthen visibility through industry associations, analysts, and strategic partnerships
• Act as a strategic bridge between product, sales, operations, and corporate leadership
• Partner with sales to improve win rates, support cross-sell initiatives, and drive revenue growth
• Ensure marketing efforts are aligned to measurable business outcomes
• Build and scale the corporate marketing function from the ground up
• Manage external agencies and partners initially, with a long-term plan to bring capabilities in-house
• Establish KPIs and performance metrics to measure success and impact

Requirements:

• 10+ years of progressive marketing leadership experience
• Must have experience within healthcare IT
• Proven success in brand strategy, product marketing, and go-to-market leadership
• Experience working cross-functionally with executive leadership and sales teams
• Hands-on experience leveraging AI tools in a marketing or strategy environment
• Strong strategic thinker with the ability to execute hands-on
• Excellent communication and storytelling skills
• Comfortable operating in ambiguity and building from scratch
• Experience managing agencies and external partners
• Data-driven mindset with the ability to connect marketing efforts to business outcomes
• Background in SaaS, managed services, cybersecurity, or healthcare services strongly preferred
• MBA or advanced degree
• Experience leveraging AI tools (e.g., Copilot) for research, insights, or process optimization
• Experience building, deploying, or experimenting with AI agents or similar automation tools
• Passion for emerging technologies and innovation