Senior Manager, Customer Advocacy

Celigo is a modern Integration and Automation Platform (iPaaS) on a mission to simplify how companies integrate, automate, and optimize processes. They are seeking a Senior Manager for Customer Advocacy to lead a team focused on enhancing customer relationships and driving brand reputation through strategic customer engagement and advocacy programs.

Responsibilities:

• Lead and develop a small team that owns Celigo’s market presence across Gartner Peer Insights, G2, customer advocacy programs, and our builder community. Set the strategy, clear the path, and keep the team focused on what drives impact
• Champion the customer: Be the person who surfaces wins, spots friction, and holds internal teams accountable. You’ll serve as the connective tissue across marketing, sales, account management, and customer experience, always pushing for a better customer outcome
• Drive peer review performance: Own the strategy and results for G2 and Gartner Peer Insights. Manage the team member responsible for reviews, set targets, and ensure our presence on these platforms reflects the quality of our product and customer relationships
• Grow the builder community: Manage the team member responsible for our builder community with a direct focus on business impact. An active, engaged builder community drives product adoption, deepens customer relationships, and directly correlates to retention, expansion, and long-term customer value
• Enable advocacy at scale: Identify customers who are ready to engage in case studies, testimonials, event speaking, and media opportunities. Build the relationships that make it easy for them to say yes. Then, turn those into case studies that take shape across our website, social, virtual events, etc
• Own the customer referral program: Help to manage and grow our referral program that connects satisfied customers with active prospects. This is one of the most direct ways advocacy translates to pipeline: the right customer voice at the right moment in a deal can be the difference between a win and a loss
• Build and steward our Customer Advisory Board (CAB): Identify and cultivate a select group of customers into Celigo’s most visible public advocates, ready to represent us in PR, speaking opportunities, events, and media

Requirements:

• 10+ years of experience in B2B customer marketing, customer advocacy, or customer success, with at least 2 years managing a team
• Experience owning or co-owning a Customer Advisory Board or equivalent high-touch customer program
• Fluent in the G2 and Gartner Peer Insights ecosystems: you know how these platforms work and how to move the needle on them
• A relationship-first leader who can engage customers at an executive level and convert trust into tangible advocacy: reviews, references, PR, speaking, and advisory participation
• Strong cross-functional influencer: you're comfortable pushing back on sales, aligning with marketing, and challenging CX to do better, all without losing the relationships that make it work
• Familiarity with Salesforce and CRM-based customer segmentation for advocacy and reference identification
• Thrives in a fast-paced environment: strategic enough to set direction, hands-on enough to execute when needed
• Experience with community programs or platforms is a plus