Manager, Franchise Marketing Strategy

TWO MEN AND A TRUCK® is seeking a Manager, Franchise Marketing Strategy to lead the Franchise Marketing Strategy team and serve as the primary marketing advisor to franchise owners and operators across the system. This role is responsible for helping franchisees develop effective local marketing strategies that drive lead generation, brand visibility, and revenue growth.

Responsibilities:

• Provide strategic marketing consultation to franchise owners and franchise staff to support local market growth and revenue performance
• Guide franchisees in developing annual and quarterly local marketing plans aligned with system marketing strategy and business growth objectives
• Provide guidance to franchisees on improving digital visibility, including local SEO performance, website optimization, and online reputation management
• Educate franchisees on emerging trends in digital marketing, consumer discovery, and AI-driven search results
• Analyze marketing performance metrics including lead volume, cost per lead, channel performance, and conversion rates
• Develop and deliver training programs that help franchisees improve marketing knowledge and capabilities
• Lead webinars, workshops, and conference sessions focused on marketing strategy, digital marketing, and local brand growth
• Lead and develop the Franchise Marketing Strategy team
• Provide coaching and guidance to team members on marketing strategy, consulting techniques, and performance analysis
• Partner with Marketing & Brand Strategy to ensure national campaigns and brand initiatives are effectively translated into local franchise markets
• Work closely with Franchise Business Consultants to support franchise performance and growth

Requirements:

• Bachelor's degree in Marketing, Business, Communications, or related field required
• 6–8+ years of marketing experience with increasing responsibility
• Strong understanding of marketing strategy, media planning, and digital marketing channels
• Knowledge of SEO, paid media, and local digital marketing practices
• Ability to analyze marketing performance data and translate insights into strategic recommendations
• Strong consulting and relationship-building skills with business owners and operators
• Strong organizational and time management skills
• Experience working with multi-location brands, franchise systems, or marketing consulting environments preferred
• 2 to 3 years of leadership or team management experience