Social Media & Digital Marketing Intern

The Be. Org is a nonprofit youth development organization dedicated to serving the Baltimore-Washington metropolitan area. The Social Media & Digital Marketing Intern will work with the Strategic Communications and Engagement Manager to enhance the organization's digital presence and community engagement through creative content and analytics.

Responsibilities:

• Support implementation of a cross-platform content strategy (Instagram, LinkedIn, TikTok, YouTube Shorts, email, website)
• Create engaging short-form video, graphics, captions, and storytelling content
• Assist in developing content calendars aligned with programs, events, and campaigns
• Repurpose long-form content into short-form, high-impact digital pieces
• Track and analyze engagement metrics using social insights and analytics tools
• Provide monthly performance reports and recommendations for growth
• Support SEO efforts to improve website visibility and search rankings
• Research trends, hashtags, and emerging platforms relevant to Gen Z audiences
• Draft and schedule newsletters and stakeholder communications
• Assist with segmentation and engagement tracking
• Help maintain brand consistency across all digital communications
• Pitch local media outlets and support press outreach efforts
• Provide live social coverage of programs and events
• Develop post-event recap content (video, blog, carousel posts)
• Attend required trainings and team meetings
• Contribute creative ideas during marketing brainstorms
• Collaborate across departments to highlight youth impact stories
• Utilize AI tools responsibly to enhance workflow efficiency

Requirements:

• Majoring in Marketing, Communications, Journalism, Public Relations, Business, Digital Media, or a related field
• Passionate about youth empowerment, education, and community impact
• Comfortable creating short-form video content
• Familiar with Canva, Adobe Creative Suite, CapCut, or similar tools
• Experienced (or eager to learn) social media analytics and performance tracking
• Organized and able to meet deadlines with high-quality work
• Confident enough to share ideas and open to constructive feedback
• Detail-oriented with strong proofreading skills
• Curious about nonprofit leadership and mission-driven marketing
• Experience with SEO tools, email marketing platforms, or CRM systems
• Experience pitching media or writing press releases
• Familiarity with AI tools for content ideation and productivity