Senior Marketing Process Consultant- Content & Creative

IBM is a leading technology and consulting company, and they are seeking a Senior Marketing Process Consultant specializing in Content & Creative. This role involves serving as a subject matter expert in content operations and creative production, advising clients on workflows, and redesigning operating models to incorporate AI for improved efficiency and performance.

Responsibilities:

• Conduct assessments of client content and creative ecosystems: team structure, workflows, briefing process, approvals, tooling, vendors, and governance
• Diagnose bottlenecks across content lifecycle: ideation → creation → QA → activation → measurement → reuse
• Design future-state content operating models, including RACI, workflow redesign, creative governance, and cross-functional engagement
• Advise clients on GenAI use cases (brief generation, concepting, versioning, modular content, tagging, QA, content ops automation)
• Recommend the right content platforms (DAM, workflow tools, AEM Sites/Assets) and evaluate integrations
• Lead stakeholder interviews - from creative leads to CMOs - to identify needs, skill gaps, roles, and training paths
• Build roadmaps for content modernization, including talent, technology, process, and change adoption
• Facilitate workshops, design sprints, and maturity assessments with senior client stakeholders

Requirements:

• 10 years in content strategy, creative operations, or agency/brand creative leadership with strong advisory orientation
• Strong understanding of creative workflows, content ops, production processes, and modular content governance
• Ability to guide clients through operating-model change and AI transformation
• Executive presence and ability to translate process gaps into business impact
• Experience in B2B Marketing and with technologies such as Adobe & Salesforce
• Digital Transformation Acumen: Deep expertise in driving change management and guiding clients through digital transformation processes, ensuring seamless adoption and integration of Adobe's tools into their business operations
• Advanced Analytical Skills: Deep expertise in measuring the effectiveness of implemented solutions, identifying areas for improvement, and optimizing results to deliver impactful outcomes for clients
• Adobe Suite Mastery: Deep expertise in leveraging Adobe's suite of tools to design and implement transformative solutions, with certification or extensive experience in their application