CRM & Communications Coordinator

Dwelly is a UK-based, AI-enabled lettings and property management platform that is rapidly expanding through acquisitions. They are seeking a CRM & Communications Coordinator to manage and optimize communications for landlords and tenants across their acquired agency brands, ensuring operational excellence and effective messaging at scale.

Responsibilities:

• Own and manage the Mailchimp database across all acquired agency brands — importing contacts, maintaining list hygiene, managing unsubscribes and bounces, and keeping segmentation accurate as the portfolio grows
• Build and maintain audience segments by contact type (landlord vs tenant), by brand, by geography, and by lifecycle stage, ensuring the right message reaches the right audience every time
• Deploy, schedule, and monitor all outgoing email campaigns across the portfolio — managing deliverability and maintaining sender reputation at scale
• Manage the recurring communications calendar: monthly landlord newsletters, regulatory updates, platform announcements, and tenant-facing messages — adapted per brand but built on shared templates
• Track and report on email performance metrics (open rates, CTR, unsubscribes) and use data to improve segmentation, timing, and messaging over time
• Onboard each new brand acquisition into the Mailchimp infrastructure — importing and cleaning contact lists, setting up segmentation, building templates, and bringing them onto the standard communications cadence
• Build and maintain a library of reusable templates, copy blocks, and brand assets so that new agency acquisitions can be onboarded into the communications infrastructure quickly and consistently
• Use Zapier and AI tools to automate repetitive content production tasks and operational workflows, keeping the workload manageable as the portfolio scales
• Maintain clear internal documentation so that processes are consistent, transferable, and easy to hand over as the team grow
• Plan and produce supporting content across the agency brands including social media posts, blog articles, and regulatory updates
• Maintain brand consistency across brands through shared templates and processes, adapting tone for local markets where needed
• Support visual asset production using Canva and Figma for social and email
• Manage Google Business Profile and organic social presence across the portfolio