Sr. Influencer Marketing Strategist

GTMfund is a company that operates the Statusphere platform, an influencer-marketing technology designed for enterprise brands. The Sr. Influencer Marketing Strategist will help clients maximize their micro-influencer marketing campaigns through strategic reporting, campaign execution, and competitive analysis, ensuring high performance and ROI.

Responsibilities:

• Build, launch, and manage influencer marketing campaigns within the Statusphere platform
• Translate client briefs into campaign configurations, targeting criteria, deliverables, and platform requirements, ensuring accurate campaign setup within the platform
• Ensure campaign setup accuracy and launch readiness by partnering with cross-functional teams prior to launch
• Manage campaign updates, optimizations, and operational changes throughout the campaign lifecycle
• Translate strategic concepts into practical messaging toolkits and enablement resources to be used across campaigns, sales, and marketing materials
• Partner with Customer Success Managers to support successful campaign execution
• Build compelling, client-facing presentations and narratives that clearly articulate campaign value
• Develop campaign performance reports, supplemental analyses, and executive-ready summaries
• Analyze campaign performance, creator performance, content trends, and engagement metrics
• Synthesize campaign data into strategic narratives and actionable recommendations
• Identify patterns across campaigns, creators, content themes, and audience engagement
• Identify opportunities for testing, optimization, and program expansion
• Support client business reviews with performance insights, strategic recommendations, and proactive reporting on campaign takeaways and findings
• Monitor influencer marketing, social media, and consumer behavior trends
• Research emerging creator, content, and platform opportunities
• Conduct competitor and category analysis to identify best practices and opportunities for differentiation
• Identify themes, messaging, content formats, and strategies that may improve future campaigns
• Translate market intelligence into actionable recommendations for enterprise clients
• Stay informed on industry trends and emerging technologies impacting creator marketing
• Act as a strategic resource for Customer Success Managers and enterprise clients
• Serve as a subject matter expert on influencer marketing best practices and creator trends
• Help clients understand campaign performance and opportunities for improvement
• Contribute to client retention, satisfaction, and growth through data-driven recommendations
• Support managed service initiatives that strengthen client partnerships and business outcomes
• Collaborate cross-functionally with Customer Success, Product, Operations, and Marketing teams to enhance the client experience

Requirements:

• Strong understanding of influencer marketing, creator partnerships, and social media strategy
• Ability to analyze performance data and translate findings into actionable recommendations
• Experience working directly with clients and presenting strategic influencer campaign recommendations
• Excellent written, verbal, and presentation skills
• Strong project management and organizational abilities
• Ability to balance multiple priorities in a fast-paced environment
• Strong attention to detail and commitment to delivering high-quality client-facing work
• Curiosity and passion for staying ahead of industry, creator, and consumer trends
• Comfortable working cross-functionally with Customer Success, Operations, Product, and Marketing teams
• 5-7 years of experience in influencer marketing, creator marketing, social media strategy, digital marketing, customer success, account management, or related fields
• Experience managing influencer or creator campaigns from planning through reporting
• Experience analyzing campaign performance and presenting insights to stakeholders
• Experience working directly with clients in an agency, SaaS, marketing, or consulting environment
• Experience with tools like HubSpot, Airtable, Gong, Notion, and Google Suite
• Experience creating reports, recommendations, and strategic presentations
• Enterprise client experience preferred
• Bachelor's degree in Marketing, Communications, Advertising, Public Relations, Business, Journalism, or a related field
• Equivalent professional experience will be considered