Affirm is reinventing credit to make it more honest and friendly, giving consumers the flexibility to buy now and pay later without any hidden fees or compounding interest. We’re hiring a Senior Product Manager, Card Acquisition to launch and scale new acquisition channels for the Affirm Card, focusing on identifying growth opportunities and validating them through experimentation.
Responsibilities:
- Define and own the Card Acquisition roadmap for new growth channels, setting clear hypotheses, success metrics, and sequencing
- Launch and scale new acquisition surfaces, partnering closely with Engineering and Design to deliver seamless, high-conversion onboarding experiences
- Design and execute acquisition programs (e.g., referrals, exploratory partner pilots) with measurable CAC→LTV impact
- Own funnel performance end-to-end: track weekly acquisitions, 30-day activation, drop-offs by step, and implement robust incrementality testing
- Collaborate cross-functionally with Risk, Compliance, Marketing, and the Card Foundations team to align dependencies and ensure safe, scalable growth
- Continuously experiment and iterate to unlock new distribution levers, maximize conversion, and expand the cardholder base
Requirements:
- 4+ years in Product Management; Ideally with previous background owning growth/distribution channels
- Track record shipping consumer financial or regulated products; comfort partnering with Risk/Credit, Legal, and Compliance
- Deep fluency in experiment design, incrementality/attribution, and CAC→LTV optimization
- Strong UX instincts for moment‑of‑intent surfaces; ability to work across web, app, and partner integrations
- Data chops (SQL/Amplitude‑level self‑serve) and a bias for shipping, learning, and iterating quickly
- Excellent cross‑functional leadership; experience leading embedded eng/design pods
- Bachelor's or Master's in Computer Science, or other related fields; or equivalent practical experience