Product Marketing Lead, Market Growth & Expansion

Waymo is an autonomous driving technology company aiming to be the world's most trusted driver. The Product Marketing Lead will own the go-to-market strategy for the U.S. and U.K. markets, focusing on audience insights, positioning, and cross-functional collaboration to drive market growth and brand awareness.

Responsibilities:

• Own end-to-end go-to-market strategy for U.S. and U.K. markets across the full lifecycle, from launch and expansion through ongoing market management and growth. Includes audience insights, positioning, messaging, and cross-functional readiness across Product, Marketing, and Operations
• Build scalable launch and growth frameworks that enable repeatable execution across new markets and capability rollouts (e.g., airports, freeways), from initial launch through sustained scale
• Partner with Product and Market Operations to inform launch timing, capability rollout strategy, and ongoing expansion based on product readiness, market conditions, and rider demand
• Drive aligned planning across Brand Marketing, Growth Marketing, Engagement Marketing, and PR teams on market-specific scaling goals, key narratives, service nuances, and regional details to ensure all are well-informed and unified in addressing each market’s ongoing needs
• Build and operationalize systems, tools, and reporting to scale market management, including automating performance tracking, surfacing insights, and improving decision-making across a growing portfolio of cities
• Oversee marketing strategy for platform partnerships within markets, ensuring clear positioning that reflects nuanced experiences, is easy for consumers to understand, and reinforces overall business goals