Agilite is the fastest-growing brand in the defense and tactical industry, developing innovative gear and technical apparel used by elite military and law enforcement units. They are seeking an Apparel Product Manager responsible for defining and driving the product strategy for apparel lines, ensuring alignment with brand and commercial objectives while translating market insights into actionable product requirements.
Responsibilities:
- Define and lead the product strategy for assigned apparel product lines
- Build a product roadmap at least 12 months ahead, aligned with brand strategy and market demand
- Identify opportunities for new products, line extensions, and product improvements
- Conduct market research and analyze competitor offerings
- Gather feedback from end users, distributors, and operational professionals
- Translate field insights into product requirements and opportunities
- Plan complete product lines including key models, features, price positioning, and launch timing
- Ensure alignment between product assortment, brand positioning, and commercial goals
- Define product requirements and specifications for R&D
- Provide clear direction to R&D for product design and development
- Work closely with design, sourcing, and operations throughout the development process
- Ensure products meet operational performance, durability, usability requirements, and cost targets
- Ensure the final product line is ready according to the predefined timelines
- Coordinate cross-functional teams to ensure successful product launches
- Work with sales and commercial teams to ensure product-market fit
- Support pricing strategy
- Assist in product launches, product training, and customer presentations
- Recommend updates, continuous improvements, or phase-outs when needed
Requirements:
- 8+ years of Product management experience in performance apparel or similar industries
- Strong understanding of technical apparel
- Ability to translate market and field insights into clear product strategies and requirements
- Experience working closely with R&D or product development teams
- Strong commercial mindset and understanding of product positioning
- Excellent communication and cross-functional collaboration skills
- Experience working with military, law enforcement, or professional end users