About this role
NoGigiddy is a digital platform built for gig workers and side hustlers, connecting them with earning opportunities. As the Email Marketing Specialist, you will write and send engaging email campaigns to keep the audience informed and drive them towards opportunities, while analyzing performance metrics to optimize results.
Responsibilities:
- Write and deploy email campaigns and automated sequences for NoGigiddy's subscriber list
- Segment audiences based on behavior, preferences, and engagement history
- A/B test subject lines, send times, and CTAs to improve open and click rates
- Build and maintain automated flows — welcome sequences, re-engagement, offer alerts
- Monitor deliverability, unsubscribe rates, and list health
- Coordinate with the content team to align email with broader campaigns
- Report on campaign performance and iterate based on data