Growth Marketing Manager

Walden Local Meat Co. is a company that delivers regeneratively raised meat from family farms to member families across the Northeast. They are seeking a Growth Marketing Manager to own the acquisition strategy and execution, manage agency relationships, and optimize conversion rates to grow their membership base effectively.

Responsibilities:

• Own the member acquisition number. You’ll set revenue and net new member targets with the CMO, build the plan to hit them, and be accountable for the result
• Develop and manage the acquisition media strategy across paid social (Meta, TikTok), paid search, and emerging channels—initially through an agency partner, increasingly through internal capabilities you build
• Manage the agency relationship day-to-day: set briefs, review creative, approve media plans, challenge performance, and ensure the work reflects the brand. You’re the client, not the audience. Act like it
• Manage acquisition budgets with the rigor of someone spending their own money. Know your CAC by channel, by campaign, by cohort. Know which dollars are working and which are performative
• Build the reporting infrastructure to track acquisition performance end-to-end: from impression to click to signup to first delivery to 90-day retention. If you can’t see it, you can’t fix it
• Own the conversion funnel from ad click to membership signup. Every landing page, every form, every step in the flow is yours to improve
• Build and run a disciplined testing program: A/B tests on landing pages, signup flows, pricing presentation, social proof, and offer structure. Hypothesize, test, measure, decide, repeat
• Work with the systems team (or directly, if you have the chops) to implement changes. We’re not a company that needs a 6-week sprint to change a headline
• Partner with our creative agency to develop acquisition creative that actually converts—not just wins awards. You’ll own the brief, the feedback loop, and the performance data that tells you whether the work is working
• Develop creative testing frameworks: know which messages, formats, hooks, and proof points drive signups, and feed that intelligence back to the agency and internal content team
• Build a library of high-performing creative assets and understand why they work. Pattern recognition across hundreds of ad variants is the job
• Collaborate with the Content Creator on organic-to-paid content pipelines. The best performing paid creative often starts as organic content that proved itself
• This role starts as a team of one managing an agency. Your job is to prove the model, then build the team. When the numbers justify it, you’ll make the case for internal media buying, dedicated CRO resources, or additional channel specialists
• Evaluate and recommend the marketing technology stack: attribution, analytics, landing page tools, testing platforms. We’re not over-tooled—we need someone to build the right foundation
• Develop SOPs, playbooks, and documentation so that growth knowledge lives in the company, not just in your head or the agency’s
• Partner with the MX team to close the loop between acquisition quality and downstream retention. Not all members are equal. You need to care about who you’re acquiring, not just how many

Requirements:

• 4–7 years in growth marketing, performance marketing, or demand generation with direct ownership of acquisition metrics (new members/customers, revenue) and media budgets
• Hands-on experience managing paid media across Meta and Google—in-platform, not just reviewing agency reports. You need to know when a media plan is lazy, when a bid strategy is wrong, and when creative fatigue is tanking performance
• Experience managing an agency or external media partner. You've held vendors accountable, rewritten briefs that weren't good enough, and made the call to change direction when data demanded it
• Fluency in acquisition economics: CAC, LTV, payback periods, cohort analysis, channel contribution. You think in unit economics, not vanity metrics
• CRO experience: you've run landing page tests, improved conversion funnels, and can explain the statistical rigor behind your testing methodology without hand-waving
• You can build a dashboard, write a SQL query (or learn fast), and navigate GA4, Motion and Meta Ads Manager without someone holding your hand
• Experience in DTC subscription or membership businesses. You understand recurring revenue, churn dynamics, and why acquiring the right member matters more than acquiring the most members
• You've worked on a small marketing team where growth wasn't a department—it was you. You're comfortable owning the whole funnel, not just a channel
• Comfort with AI tools for analysis, creative iteration, and workflow automation. We use Claude extensively and expect you to as well
• Experience with Shopify, BigCommerce, Klaviyo, or similar ecommerce and email platforms
• You care about food, agriculture, sustainability, or mission-driven businesses. Not required, but the people who thrive here tend to care about what we're building, not just the growth problem