Senior Growth Marketing Manager

Abacus Insights is transforming healthcare data for health plans, aiming to create a single, trusted data foundation for better decision-making. They are seeking a Senior Growth Marketing Manager to lead multi-channel demand generation programs that drive pipeline growth and revenue performance, translating complex value propositions into scalable campaigns.

Responsibilities:

• Own the strategy, planning, execution, and optimization of multi-touch, multi-channel demand generation programs aligned to pipeline and revenue goals
• Translate business and growth objectives into integrated campaign strategies, audience segmentation frameworks, and channel plans
• Test “zero tech stack” ABM campaigns leveraging HubSpot, LinkedIn and Apollo across email, social and custom landing pages
• Establish and own success metrics, including influenced revenue, pipeline contribution, CPL, conversion rates, and ROI
• Analyze performance trends and proactively adjust strategy to improve outcomes and scale what works
• Lead the development of campaign messaging and content strategy across channels, ensuring alignment with product positioning and buyer needs
• Independently create and oversee high-quality long-form and short-form content across email, paid media, landing pages, newsletters, and lifecycle programs
• Adapt messaging for multiple audiences, including executive buyers, economic decision-makers, and practitioner-level users
• Leverage product marketing playbooks and AI tools to increase content velocity, quality, and consistency
• Partner closely with Product Marketing, SMEs, and senior leaders to shape narratives and ensure accuracy and credibility
• Advise on campaign execution and optimization within HubSpot, including workflows, lead management, reporting, and attribution
• Independently manage and optimize LinkedIn Ads campaigns at scale, including audience strategy, creative testing, budget allocation, and performance optimization
• Bring a deep understanding of paid media formats, related measurements, creative best practices, and funnel-stage alignment
• Provide strategic oversight of Google Ads, ensuring performance accountability and alignment with broader campaign goals
• Provide clear creative direction and campaign requirements to designers and external partners to ensure assets align with strategy and channel needs
• Influence cross-functional stakeholders through strong communication, data-backed insights, and clear recommendations
• Act as a senior individual contributor who raises the bar for campaign quality, execution rigor, and measurable impact

Requirements:

• 7+ years of progressive experience in B2B growth marketing, demand generation, or campaign marketing roles, with a strong preference for candidates with health plan and/or health technology experience
• 5+ years of hands-on experience owning multi-channel campaigns using HubSpot or comparable marketing automation platforms
• 5+ years of direct experience managing and optimizing paid media programs, with deep expertise in LinkedIn Ads Manager
• Proven experience executing scrappy, manual ABM campaigns using LinkedIn Sales Navigator, CRM account mapping, and personalized multi-channel outreach
• Hunger to experiment with AI tools to improve processes and measurement
• Demonstrated success driving measurable pipeline and revenue impact through integrated marketing campaigns
• Strong strategic and analytical skills, with the ability to translate data into insights and action
• Exceptional writing, editing, and messaging skills, supported by a portfolio of campaign and content examples
• Proven ability to operate autonomously, prioritize effectively, and lead complex initiatives in a fast-paced environment
• Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent practical experience)
• Experience writing or overseeing press releases, newsletters, video scripts, executive messaging, and thought leadership content
• Experience managing agency relationships and performance
• Familiarity with advanced attribution models, experimentation frameworks, or AI-enabled marketing workflows