Head Of Growth Marketing

Lido Labs is a high-growth organization focused on direct response acquisition across multiple brands. They are seeking a Head Of Growth Marketing to own the entire growth engine, accountable for profitable customer acquisition through various channels, while also building and leading a high-performance team.

Responsibilities:

• Own the growth P&L across all channels and brands, ensuring profitability after all expenses
• Build and lead a team of media buyers, strategists, ad ops, and creative resources to drive performance
• Implement AI and automation to enhance creative iteration, optimization, and forecasting
• Ensure cross-functional alignment with product, engineering, and brand teams to support the growth strategy
• Develop and maintain a prioritized growth roadmap that operates independently of constant oversight

Requirements:

• Full-funnel growth ownership. A track record owning acquisition across more than one lever, paid media plus creative, offers, or CRO, not a single-channel specialist
• Strategic and hands-on. You can build the plan and you can execute it yourself. You have never been more than a layer away from the actual work
• Skin in the game. You have spent real money against real targets and been measured on profit, whether that was your own money, an equity-tied outcome, or a P&L you genuinely owned
• P&L fluency. You know what contribution margin means, you track it, and you make decisions based on it
• Team leadership. Five or more years building and developing high-performance growth or media teams from early stage through scale
• AI advantage. You have implemented AI-driven improvements to performance or workflow, with a clear point of view on where AI creates real edge versus noise
• Direct and rigorous. Analytically sharp, candid in communication, and comfortable giving feedback that raises the bar even when it is uncomfortable
• Built in high growth. You have operated under aggressive performance expectations and built something that worked. Regulated or compliance-sensitive experience is a plus, and multi-brand portfolio management is a plus