Senior Marketing Manager

Shoplift is an innovative A/B testing platform designed specifically for Shopify merchants, aiming to help brands optimize their revenue through data-driven decisions. The Senior Marketing Manager will lead product marketing, demand generation, and brand strategy, reporting directly to the VP of Revenue, with opportunities for growth into a Director role.

Responsibilities:

• Own Product Marketing & Positioning
• Own how we tell the story of a complete CRO platform built for Shopify Plus—sharpen the category narrative, messaging, and competitive positioning against the rest of the market
• Run go-to-market for product launches end-to-end: narrative, sales enablement, talk tracks, and the assets that make a launch land fully equipped on day one
• Live in the voice of the customer—mine calls, wins, and losses to keep our messaging true to how the market actually buys
• Own the Customer-Proof Engine
• Own a repeatable engine for case studies, proof points, and customer stories that solution-aware ICP buyers actually trust
• Partner with Customer Success to source and ship a steady pipeline of fresh proof—not the same three logos on every slide
• Turn proof into sales-ready and market-ready assets across the funnel
• Drive Demand Gen & GTM Engineering
• Direct our paid acquisition agency across search and paid social—own channel mix, creative direction, and efficiency
• Lead the shift toward pipeline-based conversion (SQLs and closed-won) over top-of-funnel signups, all against our ICP ($10–100M Shopify Plus brands)
• Own the GTM engineering layer—landing pages, lifecycle and onboarding email, lead scoring, and attribution—so spend is measurable and campaigns repeatable
• Own Content, Website & Events
• Lead content that moves solution-aware buyers—proof and point of view, not just top-of-funnel how-to
• Own the website as a conversion surface: homepage, landing pages, comparison pages, pricing, and app store listing
• Own flagship and field events, including Camp Commerce, our flagship gathering of D2C founders and operators
• Lead Strategy, Team & Vendors
• Own the marketing plan and its contribution to pipeline and revenue—decide where we invest, what we cut, and report honestly against targets
• Direct specialist agencies and vendors (paid, content, design, PR) and the in-house contributors who execute alongside them
• Protect and evolve a brand that's bold and distinctive without being loud or gimmicky

Requirements:

• Emerging leader. You've led small teams before—in-house contributors, vendors, or both—and you're ready for full ownership of a function
• Category experience. You've marketed in CRO, ecommerce, martech, or an adjacent SaaS category, ideally at a company known for its product marketing chops
• World-class PMM instinct. You know what great positioning and messaging look like because you've seen it done well, and you love the craft
• Brand-obsessed. You love brands, you think in our customers' voice, and you can win the attention of marketers who are hard to impress
• Full-funnel range. You can execute across paid, owned/earned, and demand gen, and you understand the GTM engineering that connects them
• Vendor and team management. You've directed agencies and managed in-house people, and gotten more out of both than they expected
• Ambition. You want to be a Director in the next 6–12 months and you're ready to earn it
• Experience marketing to Shopify Plus brands or agencies, or within the Shopify ecosystem
• You've helped stand up or scale a PMM function
• A track record of tight sales-and-marketing alignment in a founder- or revenue-led org