Marketing Manager, Communications

Hart, Inc. is a health tech company seeking a Marketing Manager specializing in communications to enhance their market authority through high-quality content creation. The role involves developing thought leadership articles, press releases, and media materials while collaborating with executives and industry experts to craft compelling narratives for healthcare audiences.

Responsibilities:

• Develop authoritative blog articles and long-form content on topics relevant to healthcare IT leaders, including EHR data migration, archival, interoperability, data accessibility, healthcare mergers and acquisitions, system decommissioning, disaster recovery, and healthcare data infrastructure
• Interview Hart executives, subject matter experts, clients, and partners to uncover market insights, customer challenges, technical differentiators, and compelling story angles
• Create content that supports both traditional SEO and answer engine optimization, including content structured for discoverability in AI-generated search, industry queries, and executive-level research
• Write in a voice that is credible, clear, educational, and aligned with the needs of CIOs, CMIOs, CFOs, health information leaders, IT directors, and operational executives
• Draft press releases for product announcements, partnerships, customer wins, milestones, executive appointments, thought leadership campaigns, and market commentary
• Develop supporting media materials such as story briefs, executive quote banks, company backgrounders, contributed article outlines, award submissions, and analyst-ready summaries
• Help identify timely hooks tied to industry trends, regulatory changes, EHR vendor movement, healthcare consolidation, cybersecurity, interoperability, and data modernization
• Identify relevant journalists, editors, trade publications, podcasts, newsletters, and media outlets covering healthcare IT, digital health, hospital operations, data infrastructure, and health system transformation
• Develop targeted pitches that position Hart executives and subject matter experts as credible sources for commentary and contributed content
• Support outreach to news outlets and industry publications with story ideas, expert commentary, bylined article concepts, and interview opportunities
• Track media opportunities and recommend ways Hart can participate in timely conversations across the health tech landscape
• Contribute to Hart’s content strategy by recommending article topics, keyword themes, question-based content, and authority-building content clusters
• Optimize content for executive search behavior, AI answer engines, healthcare technology queries, and industry-specific terminology
• Ensure content demonstrates expertise, credibility, originality, and relevance to healthcare decision makers
• Repurpose major content themes into derivative assets such as LinkedIn posts, executive commentary, email copy, sales enablement summaries, and short-form insights

Requirements:

• 7+ years of experience in journalism, healthcare communications, health tech content, public relations, or editorial strategy
• A strong portfolio of published work in healthcare technology, digital health, health IT, hospital operations, healthcare data, interoperability, EHRs, cybersecurity, or related fields
• Experience writing for executive audiences, particularly CIOs, CMIOs, CFOs, health information leaders, IT directors, and healthcare operations leaders
• Strong understanding of how healthcare organizations evaluate technology vendors, manage EHR transitions, modernize data infrastructure, and address data accessibility challenges
• Demonstrated ability to turn complex technical and operational topics into clear, compelling, and credible narratives
• Experience drafting press releases, contributed articles, media pitches, and executive thought leadership
• Familiarity with SEO best practices, content authority signals, and emerging answer engine optimization strategies
• Ability to work independently, interview subject matter experts, synthesize complex ideas, and deliver polished content with minimal oversight
• Existing relationships with healthcare IT publications, trade media, editors, analysts, or industry newsletters is strongly preferred
• Experience with any of the following would be especially valuable: Healthcare IT trade journalism, EHR vendors or EHR implementation consulting, Interoperability, TEFCA, FHIR, HL7, or healthcare data exchange, Health system mergers, acquisitions, divestitures, or EHR consolidation, Legacy system archival or application rationalization, Healthcare cybersecurity, disaster recovery, or business continuity, B2B SaaS, enterprise health tech, or services-enabled technology companies, Public relations or analyst relations for healthcare technology companies