Raspberry AI is a generative AI design platform built for fashion brands and retailers. They are seeking a Senior Growth Marketing Manager to build and scale their demand generation function, manage multi-channel campaigns, and collaborate closely with sales to drive qualified pipeline.
Responsibilities:
- Build and scale up Raspberry's demand generation function multi-channel campaigns across paid, email, webinars, and content syndication that drive qualified pipeline
- Own the full funnel from lead capture to MQL to pipeline, partnering closely with sales on handoff, scoring, and conversion
- Plan and run field marketing — industry events, dinners, conferences, and targeted regional activations (especially in fashion/retail hubs) that generate and accelerate pipeline
- Manage budget and external vendors/agencies, making sharp calls on where to spend
- Pitch in across the broader marketing motion — content, lifecycle, website, product launches — as priorities shift