Inhabit is a software company serving the residential and vacation property management industries. The Email Marketing Account Manager is responsible for developing and monitoring email marketing initiatives, creating email templates, and staying ahead of emerging trends to enhance the services offered to clients.
Responsibilities:
- Assist with the technical production of monthly email marketing campaigns for clients
- Create and design new email templates for email marketing materials
- Apply HTML/CSS, Dreamweaver, Photoshop knowledge
- Stay up to date with current best practices and continue to develop new initiatives and strategies
- Communicate with clients to manage and produce projects
- Creative copywriting and critical proofreading of all campaigns before launch
- Deploy emails under tight deadlines without sacrificing integrity
- Review performance including but not limited to Email Reports, Google Analytics, and Email on Acid with the client after each campaign
- Gain proficiency in Web development within the Drupal and SMC content management system
- Assist clients in Web production related to email initiatives
Requirements:
- Working understanding of HTML/CSS required
- Experience with major email service providers required
- Experience planning and executing email marketing programs required
- Excellent written and verbal communication skills
- Demonstrated understanding of email marketing best practices
- Strong analytical skills and attention to detail
- Experience writing content for emails and landing pages
- Experience with marketing automation
- Customer Service experience required
- BA in marketing or related field or minimum 2 years of email marketing experience required
- Interest in Vacation Rental Industry, experience in the industry is a plus