Global Channel Marketing Manager—Verticals

Logitech is looking for a Global Channel Marketing Manager—Verticals to lead the strategy, development, and execution of vertical-focused channel marketing tools and resources. This role will work across key verticals such as Education, Government, and Healthcare to equip partners with outcome-based content and campaigns that drive demand and revenue for B2B solutions.

Responsibilities:

• Responsible for translating vertical expertise into channel sales and marketing ready enablement that empowers partners to position, sell, and win with Logitech solutions
• Act as the bridge between vertical strategy and partner execution—translating SME insights into tools that drive the right sales behaviors while feeding back partner and field input to continuously refine strategy and content
• Create content that equips partner sales teams to confidently position Logitech solutions within specific vertical use cases, moving beyond product features to customer outcomes
• Develop and scale a suite of channel enablement assets, including: Vertical sales plays and solution narratives, Discovery and qualification guides (what questions to ask and when), Objection handling frameworks and competitive positioning, “Where we win” guidance by vertical, persona, and use case, Talk tracks and pitch frameworks for partner sellers
• Drive adoption of the resources created to ensure partners can effectively learn, tell and sell
• Continuously refine content based on channel sales/marketing feedback, partner input, and performance insights to improve effectiveness and adoption
• Build plans that resonate with each vertical’s goal, regulations and terminology. “Speak the language”
• Channelize vertical end-customer insights, campaigns, and content into partner-ready toolkits that drive relevance and differentiation, including packaging partner marketing toolkits (emails, social, landing pages, positioning guides). Inclusive of co-brandable collateral the help partners target specific verticals
• Collaborate with the Vertical and Product Marketing teams to develop vertical-specific NPI toolkits that appeal to vertical audiences
• Act as a connector between vertical marketing, customer marketing, and channel execution to ensure consistency and impact
• Monitor and measure the effectiveness of partner marketing activities, providing regular reports and analysis to optimize and improve results

Requirements:

• Minimum 5+ years channel marketing experience
• Channel, NPI, and campaign experience required
• Ideally a 'subject matter expert' (SME) with knowledge of vertical challenges, compliance requirements, and purchase journeys
• Proven track record implementing integrated digital marketing campaigns for channel partners, providing guidance and consolidating results for learnings and future optimizations within a global organization
• Bachelor's Degree, preferably in a business, marketing, or communications field
• Strong interpersonal and communication skills, proficient at establishing and nurturing effective relationships internally and externally
• Proficient in B2B marketing technology tools such as Knak, SFDC, PRM systems, etc
• Ability to independently structure and manage workflow and priorities