Sr. Brand Marketing Manager

Energy Solutions is a company focused on delivering large-scale energy, carbon, and water-use savings through market-based programs. They are seeking a Senior Brand Marketing Manager to contribute to brand marketing strategy, develop messaging, and oversee integrated marketing campaigns that support the company's growth plans.

Responsibilities:

• Manage the planning and execution of integrated marketing campaigns for Energy Solutions and our products that support product and organizational goals
• Translate Energy Solutions business objectives and technical offerings into clear marketing strategies, activation plans, and messaging frameworks
• Partner with the Senior Director and cross-functional teams to develop and refine go-to-market strategies
• Develop and guide Energy Solutions marketing messaging, value propositions, and positioning that translate complex technical concepts into clear, audience-focused communications
• Develop and reviews marketing content, including collateral, digital assets, and materials such as blog posts, articles, presentations, etc. to ensure quality, clarity, and alignment with brand standards
• Ensure consistency of messaging, tone, and visual identity across all marketing channels and deliverables for Energy Solutions
• Collaborate with Energy Solutions product, business development, and program teams to align marketing strategies with organizational priorities and client needs
• Serve as a subject-matter resource to internal stakeholders by providing strategic communications guidance, recommendations, and solutions
• Provide the marketing perspective on cross-functional initiatives and contribute to planning, positioning, and execution decisions
• Oversee the execution of Energy Solutions marketing initiatives and campaigns, ensuring alignment with strategy, timelines, and quality expectations
• Guide prioritization, coordination, and delivery of marketing activities across multiple projects and stakeholders
• Ensure deliverables meet established standards for accuracy, effectiveness, and brand alignment
• Define and track marketing performance metrics to evaluate campaign effectiveness and impact
• Analyze campaign results and generate insights to inform future strategies and improve performance
• Leverage data and industry trends to identify opportunities for expanding brand awareness and market positioning
• Manage marketing plans, timelines, and deliverables for Energy Solutions and our products across multiple initiatives in a fast-paced environment

Requirements:

• Bachelor's degree in Marketing, Communications, Business, or a related field required
• Eight years of progressive experience leading brand marketing initiatives, campaigns, or communications strategies, preferably within energy, sustainability, or related industries
• Demonstrated experience developing and executing integrated marketing or go-to-market strategies across multiple channels and stakeholder groups
• Experience collaborating with cross-functional teams such as product, business development, and program leadership to support organizational objectives
• Experience influencing stakeholders and providing strategic marketing or communications guidance in a complex, competitive environment
• Experience leveraging marketing performance data and analytics to inform strategy, optimize campaign effectiveness, and support decision-making
• Strong ability to develop and communicate clear, compelling messaging and value propositions for diverse audiences
• Advanced writing, editing, and content development skills, with the ability to translate technical or complex concepts into accessible, audience-focused communications
• Strong understanding of brand strategy, positioning, and consistency across channels and campaigns
• Ability to manage multiple priorities, balance strategic and executional responsibilities, and deliver high-quality work in a fast-paced environment
• Strong verbal and written communication skills, with the ability to present ideas, influence stakeholders, and collaborate effectively across teams
• Proficiency with common marketing tools and platforms, including digital channels and marketing analytics technologies
• Master's degree in marketing, Business Administration (MBA), Communications, or a related field
• Experience supporting or contributing to marketing initiatives within complex or multi-stakeholder environments
• Experience collaborating with cross-functional teams such as product, business development, program management, or operations to deliver integrated marketing solutions
• Experience working within energy, sustainability, utilities, or other technical or regulated industries
• Demonstrated ability to translate complex or technical program concepts into clear, compelling, and audience-focused marketing messaging
• Expertise in brand strategy, positioning, and the application of brand standards across marketing channels and deliverables
• Ability to interpret marketing performance data and apply insights to inform campaign optimization and improve marketing effectiveness