Account Based Marketing (ABM) Manager

SambaSafety is a company dedicated to promoting safer communities through comprehensive driver monitoring software. They are looking for a strategic Account Based Marketing (ABM) Manager to lead targeted marketing initiatives aimed at engaging Tier 1 Enterprise and Mid-Market accounts. The role involves developing multi-channel ABM campaigns, optimizing paid media strategies, and collaborating with cross-functional teams to drive pipeline and revenue growth.

Responsibilities:

• Build and execute multi-channel ABM campaigns targeting our pre-qualified list of Enterprise and Mid-Market accounts, focusing on increasing awareness across buying centers and moving accounts through the funnel
• Drive account engagement that enables our SDRs to book meetings with key stakeholders, open qualified opportunities, and build pipeline that converts to closed-won revenue
• Build one-to-many campaigns with industry-specific messaging and creative that resonates with buying committees across different verticals, addressing the unique driver risk management challenges relevant to each
• Design and manage paid media campaigns (display, LinkedIn, Facebook, etc.) targeted to specific accounts and buying center personas
• Launch new campaign strategies from scratch when data indicates current approaches aren't delivering results
• Launch, manage, and optimize Google PPC and LinkedIn Ads campaigns to drive demand generation alongside ABM efforts
• Leverage HubSpot’s ABM platform to identify buyer signals, prioritize high-intent accounts, and orchestrate the right message at the right time
• Monitor account engagement and buying signals to determine when accounts are ready to be passed to our outbound SDR team
• Continuously test, analyze, and optimize campaigns based on performance data—pivoting quickly when something isn't working
• Establish and track meaningful success metrics that demonstrate ABM's impact on outbound meetings booked, pipeline, opportunities, and closed-won revenue (not just traditional MQLs)
• Tell the story of campaign performance to leadership in a way that clearly connects ABM activities to business outcomes
• Distinguish between vanity metrics and true indicators of success, focusing stakeholder reporting on what matters most
• Meet weekly with SDRs to identify hot accounts, ensure they're being actively worked, review the status of accounts in messaging cadences, and align campaign messaging with their outreach efforts
• Partner with Sales to gather feedback on campaign messaging and ensure our content resonates with target audiences
• Meet regularly to review the performance of meetings booked and opportunities opened, using these insights to refine campaigns and targeting
• Own all deals opened through ABM by tracking their status, identifying blockers, understanding why deals close as won or lost, and applying these learnings to continuously improve strategy
• Collaborate with internal teams including Content Marketing for campaign copy, Marketing Operations for reporting, and third-party design partners for ad creative
• Coordinate with our Event Manager to leverage upcoming event presence and attendee lists to better engage with ABM accounts through targeted pre-event, at-event, and post-event campaigns
• Communicate campaign strategy, progress, and results clearly across all levels of the organization
• Use AI tools strategically to streamline processes, analyze data more effectively, and accelerate campaign launches

Requirements:

• At least 2 years of proven experience developing and executing successful ABM campaigns in a B2B environment
• Hands-on expertise using ABM platforms such as 6sense, DemandBase, or Propensity
• 3 years' experience building and optimizing paid media campaigns across multiple channels (LinkedIn, Google, Facebook, etc.)
• Experience marketing to large, complex Enterprise accounts with long sales cycles and multiple stakeholders
• Track record of using data to measure campaign effectiveness, identify optimization opportunities, and make strategic pivots
• Demonstrated ability to report on ABM impact using pipeline and revenue metrics rather than traditional lead-based KPIs
• Strategic thinker who can also execute tactically and isn't afraid to get hands-on with campaign builds
• Data-driven decision maker who knows how to fail fast, learn quickly, and optimize based on insights
• Comfortable with ambiguity and building programs from the ground up
• Strong communicator who can effectively collaborate with Sales, SDRs, leadership, and Marketing team members
• Team player who values collaboration and can leverage the expertise of content, operations, and social media teammates
• Continuous improvement mindset—always looking for ways to make campaigns more effective
• Hands on experience using marketing automation platforms and CRM systems like HubSpot
• Experience in fleet management, transportation, risk management, or related industries
• Google Ads certification