Content Marketing Lead

Squint is the Industrial Intelligence Platform, built for the workers who build the things you touch and see every single day. They are seeking a Content Marketing Lead to advance their brand narrative and extend their voice across multiple channels, creating engaging content that resonates with industrial audiences and the AI community.

Responsibilities:

• Advance the Squint narrative across channels: You’ll be the primary creator of content that grows Squint’s reach and relevance. You will work across shortform (social, website) and longform (case studies, blog), and create the supporting assets you need to grab attention
• Find the raw material to build the brand: Killer customer win? New feature going live? Fun fact from a factory floor? You’ll be continuously gathering inspiration and turning it into multi-channel content series that evolve Squint’s brand. This work will have a measurable impact on Squint’s reach and engagement in both industrial audiences and the AI community
• Extend exec voices: You’ll help Squint execs produce social content, longform posts, and talktracks for speaking engagements. You’ll know how to authentically channel their perspectives and voices; how to select topics that will get attention; and how to ensure that, across it all, Squint has a clear and consistent story
• Make lotsa content, in lotsa shapes: This is a writing job, but it’s more than a writing job. It bears repeating that applicants should have exceptional writing chops, but also fluency across AI-enabled design tools (Canva, Figma) and video editing tools (Descript, Screen Studio)

Requirements:

• Exceptional writing skills across formats: longform and short, market-facing and customer-facing
• Proven methods for learning about customers—their motivations, pain points, and trust signals
• Knowledge of channel algorithms and optimization techniques to increase reach, engagement, and impact
• Ability to collaborate effectively and understand the importance of good briefs and outside perspectives
• Pre-existing familiarity with industrial operations is an asset
• Experience at a startup, making creative and strategic decisions
• A portfolio that demonstrates strong writing and good creative judgment
• Familiarity with AI-enabled design tools (Canva, Figma) and video editing tools (Descript, Screen Studio)