Product Manager, Ad Tech

PatientPoint is a leading digital health company that innovates to positively impact patient behaviors. They are seeking a Product Manager to join their Adtech team, focusing on scaling their advertising platform and delivering high-performing advertising experiences that enhance patient education and partner engagement.

Responsibilities:

• Own and prioritize sprint-level execution, write user stories, groom backlogs, manage trade-offs, and QA deliveries, inform strategy and ensure alignment with business objectives
• Collaborate with engineers, analysts, and campaign ops to deliver seamless, secure, and scalable ad experiences across all patient-facing digital endpoints, continuously enhancing ad serving platforms and proprietary ad management tools
• Support integrations with SSPs, DSPs, ad servers, creative delivery platforms, and patient engagement platforms
• Serve as the primary liaison for the digital advertising product and initiatives you focus on, aligning cross-functional stakeholders across commercial, sales, content, compliance, and technical teams to ensure coordinated execution
• Define and monitor success metrics for ad performance; improve instrumentation of, and leverage, analytics to drive ongoing improvements in effectiveness, relevance, and user engagement
• Stay informed of industry trends, emerging technologies, and best practices to ensure PatientPoint remains at the forefront of healthcare ad tech innovation
• Translate strategic product vision into detailed execution plans
• Drive post-launch feedback loops and product iteration
• Contribute to platform documentation, process design, and product enablement materials

Requirements:

• 3+ years of experience in product management, ideally within Adtech, digital media platforms (with a focus on publisher experience), or health tech environments
• Proven experience integrating data and business systems such as Snowflake and Salesforce with ad server platforms
• Strong technical writing skills, proficient at creating detailed, actionable product requirements and documentation
• Demonstrated ability to effectively collaborate cross-functionally, balancing both technical and business considerations
• Understanding of healthcare marketing compliance, including pharmaceutical advertising regulations
• Experience with DOOH products and capabilities in that context (ex. Content loops, ad products, personalization)
• Experience with Adtech platforms (Adserver, SSPs, DSPs) and their standards (openRTB, VAST, etc.)
• Technical proficiency with analytics and management tools such as Salesforce, JIRA, Looker, and SQL
• Bachelor's degree in Computer Science or related field, or equivalent practical experience
• Previous experience with DOOH platforms such as BroadSign, Vistar, SignageOS, or similar is a plus
• Experience working with patient- or healthcare-related platforms, with a strong understanding of privacy, consent, and regulatory requirements including HIPAA and PHI
• Previous ownership and accountability for revenue-generating products, including budgeting, forecasting, and financial analysis