Sr. Product Manager (MarTech & SaaS)

ActiveProspect is on a mission to make consent-based marketing the best channel for online customer acquisition. As a Senior Product Manager, you will own the product strategy for the ActiveProspect platform, working closely with various teams to identify opportunities and deliver solutions that drive business value.

Responsibilities:

• Own and articulate the vision, strategy, and roadmap for lead management and distribution, ensuring alignment with company objectives and market opportunities
• Translate business goals into product priorities, balancing long-term vision with iterative value delivery
• Drive Go-to-market decision making to ensure business goals from product releases are achieved
• Quantify and model opportunity sizes to inform investment decisions and sequencing
• Lead cross-functional planning and ensure resources are focused on the highest-impact initiatives
• Partner with leadership to define pricing, packaging, and monetization strategies for your domain
• Leverage AI to accelerate product development workflows, including research, PRD development, prototyping, analysis, and experimentation
• Maintain a deep understanding of both lead buyers and sellers, speaking regularly with customers to uncover pain points and opportunities
• Translate customer insights into actionable strategies and feature development
• Stay informed on competitor trends, compliance regulations, and technology advancements influencing the lead ecosystem
• Ensure the voice of the customer is central to product decisions and trade-offs
• Build customer feedback loops, including a customer advisory board, to continuously validate product direction
• Define and own the core business metrics for your product area, including lead volume, quality, conversion, yield, and ROI
• Use quantitative and qualitative data to identify opportunities, validate hypotheses, and measure success
• Collaborate with analytics teams to establish clear KPI tracking and visibility for leadership
• Incorporate experimentation and testing frameworks to evaluate product improvements and GTM effectiveness
• Drive high-quality, predictable delivery in partnership with engineering and design
• Lead scoping sessions and manage prioritization across multiple stakeholders and dependencies
• Ensure new capabilities are launched with clear success criteria, tracking, and operational readiness
• Partner with Product Marketing and Client Success to plan GTM launches and customer onboarding that deliver measurable business impact
• Maintain accountability for results and continuous improvement after release
• Work cross-functionally with engineering, marketing, client success, sales, and finance to achieve shared goals
• Act as the central point of contact for your product area, ensuring clear communication of priorities, progress, and outcomes
• Foster alignment and transparency across teams; proactively surface risks and trade-offs
• Represent your product domain in company-wide planning, portfolio reviews, and leadership updates
• Demonstrate full ownership from problem identification through solution delivery and adoption
• Mentor and support Associate PMs or peers in discovery, prioritization, and customer engagement
• Model urgency, accountability, and customer obsession consistent with company values
• Contribute to a culture where team members feel engaged, challenged, and recognized for delivering impact

Requirements:

• 5–8+ years of Product Management experience in SaaS, Marketing Tech, or Lead Management environment
• Track record in executing product launches that have direct impact on business outcomes
• Deep experience building and optimizing web-based applications with complex UI workflows, ensuring intuitive and high-performing user experiences
• End-to-end ownership: proven success owning a roadmap, defining metrics, and managing for ROI
• Strong customer empathy and experience conducting customer research and validation
• Demonstrated ability to size opportunities, make data-driven tradeoffs, and build business cases for investment
• Hands-on experience defining and executing GTM strategy (launch plans, pricing, packaging, and adoption)
• Strong analytical skills; comfortable working with financial models, performance dashboards, and experimentation frameworks
• Excellent communication and stakeholder management skills; can influence across teams and levels
• Experience with lead management, distribution, or marketing automation is a plus
• Experience with AI tools include Claude Code and Claude Design