Engagement Marketing Manager - Activation & Habituation

Block is a company focused on economic empowerment, and they are seeking an Engagement Marketing Manager to enhance customer relationships through activation and habituation strategies. This role involves running experiments, collaborating with cross-functional teams, and influencing product roadmaps to drive customer engagement and growth.

Responsibilities:

• Own activation and habituation outcomes end-to-end: define the opportunity landscape across the customer journey, set strategy, prioritize ruthlessly, and deliver measurable business impact
• Operate as a peer to Product, Engineering, ML, and Design. Your experimentation learnings shape the product roadmap, not just the comms calendar
• Run a high-velocity experimentation program across onboarding, post-onboarding upsell, contact opt-in, churn prevention, behavioral notifications, real-time intervention journeys, mobile wallet adoption, referrals, retention, and winback
• Build and maintain a unified opportunity framework where every test is scored against expected impact and effort, prioritized agnostic of product or surface
• Self-serve sophisticated analysis: sizing opportunities, diagnosing funnel friction, reading experiment results, and iterating without reliance on dedicated analytical partners. SQL fluency and data modeling intuition are core to this role
• Push the frontier on AI decisioning and automation, and help define how engagement marketing evolves as AI moves further into the comms decisioning layer
• Influence cross-functional strategy across Product, Analytics, Martech, Creative, and Brand, operating as a true peer of these teams, not a downstream of them

Requirements:

• 5+ years of experience in lifecycle marketing, CRM, growth marketing, growth strategy, business operations, growth product, or a consumer-facing analytical role in a B2C tech environment
• A track record of owning a growth area end-to-end, opportunity through measurable impact, with multiple cross-functional stakeholders
• Strong analytical self-sufficiency. You can size an opportunity, build an impact model, and diagnose a funnel from first principles, without waiting on analytical support. Experience with data modeling or opportunity sizing frameworks required; proficiency with SQL and data visualization platforms (e.g. Tableau, Looker, Mode) strongly preferred
• Deep experimentation experience. You know how to build an experiment backlog, design rigorous tests, and use results to drive compounding improvements
• Hands-on experience with a CRM or marketing automation platform (e.g., Braze, Iterable, Salesforce Marketing Cloud), or strong reason to believe you'd ramp on one fast
• Fluency with AI tools as a core part of how you work, with the ability to automate, accelerate, and scale output in ways that set a new standard for the team
• Clear, structured, takeaway-first communication. You can translate complex analysis and ambiguous situations into crisp strategy and actionable recommendations
• Background in business operations, growth strategy, consumer analytics, or growth product. Someone who is naturally fluent in funnels, opportunity frameworks, and impact modeling
• Experience with onboarding, activation, or referral programs specifically
• Familiarity with regulated or trust-sensitive products (e.g., fintech, financial services, or healthcare)
• Experience with incentive mechanics or in-app personalization