Senior Digital Marketing Specialist ORIN SWIFT
Saint Helena, California, United States of America
Full Time
18 hours ago
$97,900 - $146,900 USD
Key skills
SwiftSQLAnalyticsCRMA/B TestingDecision Making
About this role
Job Req ID: 107352
Job Type: Full-time
Work Category: Hybrid Telecommute,
Application Close Date: 07/31/2026
Sponsorship: Not Available
Compensation: $97,900 - $146,900
We are GALLO
We’re a family-owned company with a 90+ year legacy, that’s consistently recognized as a Glassdoor “Best Places to Work.” We have 130+ brands in our total alcohol beverage portfolio including wine, malt, spirits, and ready-to-drink beverages. We’re home to the #1 wine and spirits brands in the U.S. - Barefoot Wine & High Noon and are the official sponsors of the NFL, NHL, UFC, and PGA of America.
View our Corporate Values and Mission Statement here.
LOCATION: Saint Helena, CA (Required to be onsite 3 days per week, 2 days remote)
A Taste of What You’ll Do
As GALLO's Sr. Digital Marketing Specialist for Orin Swift, you will serve as a strategic partner helping shape digital experiences across a dynamic luxury portfolio, driving initiatives that connect brand storytelling with measurable business outcomes. In this role, you will play a critical part in elevating eCommerce performance by building engaging website journeys, optimizing content, and delivering innovative digital campaigns across multiple channels.
You will collaborate closely with cross-functional partners including brand marketing, DTC, creative, analytics, and IT teams to bring integrated campaigns to life. From email marketing and CRM execution to website merchandising and landing page development, you’ll ensure each touchpoint contributes to a seamless and personalized consumer experience.
Success in this role means continuously testing, learning, and refining. You will lead A/B testing initiatives, analyze campaign performance, and uncover new opportunities to enhance the customer journey. Your ability to translate data into actionable insights will help improve engagement, conversion, and overall brand impact.
Staying ahead of digital trends and emerging technologies, you will recommend innovative solutions that push the business forward. Whether optimizing CRM programs, improving database health, or collaborating with agencies to execute best-in-class content strategies, your work will directly influence how consumers experience and engage with our brands online.
What You’ll Need
- Bachelor’s degree plus 3 years of digital, online/web marketing or e-commerce experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 2 years of Gallo Marketing or IT experience reflecting increasing levels of responsibility; OR High School diploma or State-issued equivalency certificate plus 7 years of digital, online/web marketing or e-commerce experience reflecting increasing levels of responsibility.
- Experience in various types of campaigns such as promotional marketing and/or automated email marketing programs (triggers, journeys, drip campaigns).
- Experience with creative strategy and messaging communications planning.
- Experience creating, deploying and maintaining campaigns in CRM management platforms/marketing automation tools.
- Must have previous experience in e-commerce, digital and/or B2C marketing at a brand or agency.
- Required to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 5% of the time, with or without reasonable accommodation. This may be in addition to travel requirements, if applicable, as listed in this job description.
- Required to be 18 years or older. This may be in addition to other age requirements, if applicable, as listed in this job description.
How You’ll Stand Out
- Bachelor’s degree plus 5 years of email or digital/e-commerce marketing experience reflecting increasing levels of responsibility; OR High school diploma or State-issued equivalency certificate plus 8 years of email or digital/e-commerce marketing experience reflecting increasing levels of responsibility.
- Basic understanding of responsive email coding using HTML and CSS and comfortable working with tracking parameters.
- Experience with deployment and execution of SMS and push notification campaigns.
- Familiarity with GDPR (General Data Protection Regulation), CCPA (California Consumer Privacy Act), and CAN-SPAN regulations.
- Knowledge of Google Analytics, creating complex segmentation for multiple audiences and developing and executing A/B tests
- Knowledge of SQL and/or AMPscript.
To view a full job description, please click here.
Our Benefits & Perks
We are committed to providing competitive compensation, perks, and a culture that supports your well-being. Benefits depend on your work category and may include medical and dental coverage, 401k plans, profit sharing, pet insurance, company holidays, access to an employee wine shop, and more! Additional information will be provided before your first interview.
The Fine Print
- The Company does not sponsor for employment-based visas for this position now or in the future.
- Actual compensation paid within the range will be determined by factors such as the education, experience, knowledge, skills and abilities of the applicant, internal equity, and alignment with market data. In addition to the salary, this position may be eligible for bonuses, incentive plans, or participate in tasting room tip pools, as applicable.
- This position will be based in the location(s) specified in the job posting with an option for occasional telecommuting. You will be expected to live within a commutable distance.
- It is the Company’s policy for job postings to be open to internal candidates for a minimum of 5 days and to external candidates, if applicable, for a minimum of 3 days.
Gallo’s policy is to afford equal employment opportunities to all applicants and employees and not to discriminate on the basis of race, traits associated with race, including but not limited to, hair texture and protective hairstyles (such as braids, locks, and twists), color, national origin, ancestry, creed, religion, physical disability, mental disability, medical condition as defined by applicable state law (including cancer and predisposing genetic characteristics), genetic information, marital status, familial status, sex, gender, gender identity, gender expression, sexual orientation (actual or perceived), transgender status, sex stereotyping, pregnancy, childbirth or related medical conditions, reproductive health decision making, age, military or veteran status, domestic violence or sexual assault victim status, or any other basis protected by applicable law. Nor will Gallo discriminate based on a perception that an individual has any of the foregoing characteristics or is associated with a person who has, or is perceived to have, any of those characteristics.
Gallo will comply with state and local laws prohibiting discrimination for lawful out-of-work behavior, such as off-duty use of cannabis away from the workplace (subject to federal and state law exceptions), the existence of non-psychoactive cannabis metabolites in hair, blood, urine, or other bodily fluids as determined by a drug screening test (subject to federal and state law exceptions).
We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gallo is committed to providing reasonable accommodation for candidates with disabilities in our recruiting process. If you need any assistance or accommodation due to a disability, please let us know at 209.341.7000.
Gallo is enrolled in the Department of Homeland Security's E-Verify program and will use the program to verify the employment eligibility of all newly hired employees as required.
Employee Polygraph Protection Act