Senior Associate, Marketing Data Product Owner

Humana Inc. is a leading U.S. healthcare company seeking a Senior Associate, Marketing Data Product Owner to drive the development and optimization of marketing data products. The role involves collaborating with cross-functional teams to translate business needs into actionable product features, ensuring the delivery of data-driven solutions that enhance personalized marketing campaigns.

Responsibilities:

• Collaborate with stakeholders to gather requirements and define product features
• Translate strategies, campaign needs, and lifecycle touchpoints into clear, actionable product requirements
• Ensure requirements support segmentation, targeting, measurement, and growth across all channels
• Develop and maintain a strategic roadmap related to operational and regulatory requirements, customer acquisition, member identification and profile management, and patient onboarding, engagement, retention, and satisfaction
• Manage and prioritize the product backlog to align with evolving business goals and operational excellence
• Write and modify SQL queries to support data validation, product performance analysis, and collaboration with analytics teams
• Serve as the primary liaison for Agile delivery teams, facilitating sprint planning, PI planning, and backlog refinement
• Drive velocity tracking and ensure timely updates on progress, blockers, and delivery milestones
• Validate requirements, accept completed work, and ensure deliverables meet defined acceptance criteria
• Partner with engineering, analytics, and enterprise stakeholders to deliver scalable, data-driven solutions
• Work with upstream systems and vendors to ensure product requirements are represented during modernization efforts
• Collaborate closely with testing and development teams to confirm that features are tested appropriately and quality standards are met before release
• Track usage, adoption, and performance metrics to identify areas for improvement and optimization
• Act as the first line of defense for operational issues related to Marketing Data Products
• Manage Lean business cases and IT proformas, including Total Cost of Ownership (TCO) and value realization for data products
• Ensure consistency and accuracy in IT tools and reporting systems to support transparency and accountability
• Ensure solutions comply with relevant regulatory and legal standards
• Create and maintain comprehensive documentation including product features, user stories, workflows, and user guides to support internal enablement and stakeholder alignment

Requirements:

• Bachelor's degree in Business, Marketing, Computer Science, Data Analytics, or a related field. Or, 8 years of related experience without a degree
• 3–5 years of experience in product ownership, product management, or a related role within a data-driven or marketing technology environment
• Proven experience working in Agile frameworks (e.g., Scrum, SAFe), including writing user stories, sprint planning, backlog refinement, and PI planning
• Demonstrated ability to translate business strategies into technical requirements, product features, user stories, and test cases
• Experience managing product roadmaps, backlogs, and velocity tracking
• Familiarity with data platforms, analytics tools, and marketing automation systems
• Excellent communication and collaboration skills, with the ability to work cross-functionally across engineering, analytics, and business teams
• Strong problem-solving skills and ability to act as a first responder for operational issues
• Working knowledge of SQL, with the ability to write and modify queries to support data validation, product performance analysis, and collaboration with analytics teams
• Master's degree in a relevant field or MBA with a focus on marketing or technology
• Strong understanding of marketing data ecosystems, including segmentation, targeting, and campaign measurement
• Experience with Lean business case development and managing Total Cost of Ownership (TCO) for data products
• Prior experience working with enterprise-level marketing IT systems and vendor-managed solutions
• Knowledge of customer lifecycle management and growth strategies across acquisition, onboarding, engagement, and retention
• Familiarity with JIRA, Confluence, Azure Dev Ops, or similar Agile project management tools
• Experience in modernizing legacy systems or integrating upstream data sources into scalable platforms
• Experience with data user story acceptance testing and post-production validation
• Experience with Data Bricks
• Certification in Agile Product Ownership (e.g., CSPO, SAFe POPM) or related disciplines
• Experience with healthcare data