Digital Marketing and Sales Executive, B2B SaaS

Digitals AI is a company focused on digital marketing and sales solutions, and they are seeking a Digital Marketing and Sales Executive for their B2B SaaS product. The role involves developing and executing integrated digital marketing strategies to drive online visibility, lead generation, and sales conversions, while collaborating closely with sales, product, and customer success teams.

Responsibilities:

• Design and execute multi-channel marketing strategies—SEO/SEM, paid ads (Google, LinkedIn, Meta), email nurture, content marketing, social media, webinars—to fuel lead generation and deal flow
• Deploy lead generation programs, nurture sequences, optimize landing pages and funnels through CRO and A/B testing
• Work with sales to target high-value accounts, define MQL/SQL criteria, and support pipeline building with content and paid outreach
• Create and manage blogs, white papers, case studies, infographics, and video content. Drive SEO and on-page improvements to boost organic reach
• Manage tools like HubSpot, Marketo, Pardot or Salesforce; build nurture workflows, lead scoring automation, and report integrations
• Track KPIs (CPL, CAC, conversion rates, LTV), generate insights, optimize ROI, and present to leadership
• Optimize spend across ad platforms, tools, and agencies, ensuring cost-efficiency and performance
• Coordinate with internal teams (product, design, CSM) and manage freelancers or agencies to deliver campaigns