Institutional Marketing Manager

Securitize is a leader in tokenizing real-world assets and is looking for an Institutional Marketing Manager to enhance awareness and engagement among key financial audiences. This role involves developing marketing strategies, creating tailored content, and collaborating with various teams to support sales and revenue goals.

Responsibilities:

• Develop and own the institutional marketing strategy — including audience segmentation, messaging frameworks, and channel mix — targeting asset managers, RIAs, family offices, wealth platforms, and broker-dealers
• Create high-quality content assets tailored to institutional audiences: white papers, investment case studies, event presentations, one-pagers, and email campaigns
• Build and manage thought leadership programs including executive bylines, speaking submissions, industry roundtables, and conference presence
• Partner with Capital Markets and Sales to develop account-based marketing (ABM) campaigns that support deal origination and accelerate pipeline
• Own institutional email marketing — including nurture workflows, newsletter strategy, and segmented distribution lists
• Collaborate with Product Marketing to translate complex product capabilities (tokenization infrastructure, ATS, transfer agent services) into compelling institutional narratives
• Track and report on marketing performance against pipeline and revenue metrics; continuously optimize based on data
• Monitor competitive landscape and industry trends in RWA tokenization, digital assets, and traditional alternative investments to inform positioning

Requirements:

• 5+ years of B2B marketing experience, with at least 2 years focused on institutional or professional financial services audiences (asset management, wealth management, capital markets, or similar)
• Deep understanding of how institutional allocators evaluate and engage with new investment infrastructure — you know what resonates with a CIO, CFO, or portfolio manager
• Proven track record developing content and campaigns that directly support sales pipeline for complex, consultative sales cycles
• Strong writer and editor — able to translate technical financial or technology concepts into clear, authoritative institutional messaging
• Experience with marketing automation and CRM platforms (e.g., HubSpot, Salesforce, Marketo)
• Data-driven mindset with ability to define KPIs, measure performance, and report on marketing attribution
• Comfortable operating independently in a fast-paced, fully remote, high-growth environment
• Prior experience marketing tokenized assets, digital securities, blockchain infrastructure, or other alternative investment products
• Familiarity with regulatory context around digital securities and alternative investments (40 Act funds, ATS, SEC registration)
• Experience with account-based marketing (ABM) platforms (e.g., Demandbase, 6sense)
• Established relationships or networks within institutional finance or wealth management communities