Senior Customer Marketing Manager

CaptivateIQ is the leading Sales Performance Management solution, recognized by Forrester and G2, and trusted by customers including Affirm, Gong, and Figma. As Senior Customer Marketing Manager, you’ll build and own CaptivateIQ’s customer advocacy, community, and voice-of-customer programs, turning our growing base of enterprise customers into credible proof points in the SPM/ICM market.

Responsibilities:

• Advocacy & Social Proof: Build and run a proactive case study and reference program; own G2 and review-site strategy with velocity targets; build and maintain a proof point library; source customer speakers and quotes for in-person and virtual events
• Community & Engagement: Run community and engagement programs with a clear business purpose, activation model, and success metrics; manage the customer Slack community; structure the Customer Advisory Board around product input and advocacy outcomes; own the customer newsletter and What’s New webinar
• Voice of Customer: Build structured VoC collection integrated cross-functionally; synthesize and distribute insights to PMM, Product, and Sales on a regular cadence; turn advocate insight into a content pipeline
• Install Base Growth: Partner with Demand Gen on segmented, lifecycle-based cross-sell and upsell campaigns into the customer install base; coordinate account-level timing with Customer Success; support pipeline attribution with RevOps
• Cross-Functional Partnership: Act as the connective tissue among Customer Success, Sales, Product Marketing, and Demand Gen on all things related to adoption, retention, expansion, and advocacy

Requirements:

• 7+ years of customer marketing experience in B2B SaaS, ideally SPM/ICM-adjacent or in high-velocity enterprise software
• Has built or rebuilt a customer advocacy program (case studies, references, reviews) from the ground up
• Comfortable with pipeline and expansion metrics and campaign design — this role is equal parts storyteller and program operator
• Has owned structured voice-of-customer synthesis and internal distribution to cross-functional stakeholders
• Demonstrated independent judgment and proactive problem-solving
• Strong project ownership and follow-through with minimal oversight
• Excellent written and verbal storytelling skills
• Experience running community platforms (customer Slack communities, advocacy platforms)
• Familiarity with G2/review-site strategy and reference management tooling
• Experience partnering with RevOps on pipeline attribution for expansion campaigns
• Multi-product SaaS experience, particularly suite cross-sell or install-base expansion motions
• Experience sourcing and managing customer speakers for in-person and virtual events