Sales Marketing Manager

Centellic is a global intelligence and information services business that empowers organizations with data and insights for critical decision-making. The Sales Marketing Manager will execute integrated demand generation campaigns to support revenue growth, collaborating closely with sales and marketing teams to optimize performance and lead generation efforts.

Responsibilities:

• Execute Integrated Demand Generation Campaigns
• Support The Development And Execution Of Multi-channel Marketing Campaigns Across Email, Webinars, Content Marketing, Paid Media, And Digital Channels To Generate Leads And Pipeline For
• Manage Day-to-Day Campaign Operations
• Own the day-to-day execution of marketing plans, including campaign setup, scheduling, QA, deployment, reporting, and ongoing optimization
• Leverage Marketing Automation and AI Tools
• Utilize marketing automation platforms (e.g., Salesforce, Pardot, HubSpot, Sailthru) and AI-powered tools (e.g., Copilot, ChatGPT, Claude) to:
• Build, segment, and manage target prospect lists
• Personalize campaign messaging at scale
• Automate workflows and nurture campaigns
• Improve targeting and campaign effectiveness through data analysis and optimization
• Develop High-Impact Marketing Copy
• Write And Optimize Compelling, Conversion-focused Copy Across
• Ensure messaging is audience-centric, aligned with brand standards, and optimized for engagement and lead conversion
• Support Lead Funnel Performance and Reporting
• Monitor campaign performance against KPIs, providing regular updates and insights to leadership and sales stakeholders. Make data-driven recommendations to improve lead quality, engagement, and conversion rates
• Collaborate with Sales Teams
• Partner closely with sponsorship, exhibitor, and marketing services sales teams to align marketing campaigns with pipeline priorities, target accounts, and revenue goals
• Support Account-Based Marketing (ABM) Initiatives
• Assist with the execution of targeted marketing efforts focused on high-value accounts and strategic prospects
• Coordinate Marketing Asset Development
• Work with design and content teams to develop and deploy campaign assets, including emails, landing pages, webinar materials, digital ads, and promotional content
• Collaborate Cross-Functionally
• Partner with Sales, Product Marketing, Content, and Marketing Operations teams to ensure alignment across messaging, timelines, campaign execution, and reporting

Requirements:

• 3–5 years of experience in B2B marketing, demand generation, or sales marketing
• Proven track record of generating leads and pipeline for sales teams
• Hands-on experience with CRM and marketing automation platforms (e.g., Salesforce, Pardot, HubSpot, Sailthru) is required
• Experience leveraging AI-based marketing tools (e.g., Copilot, ChatGPT, Claude) for content generation, segmentation, personalization, and campaign optimization
• Familiarity with digital marketing channels including email, webinars, paid media, and content marketing
• Ability to QA campaigns and ensure accuracy across all deliverables
• Understanding of audience targeting, lead management, and campaign workflows
• Strong project management and organizational skills
• High attention to detail with a focus on execution excellence
• Ability to manage multiple priorities in a fast-paced environment
• Data-driven mindset with the ability to interpret campaign and pipeline metrics
• Strong copywriting and messaging skills with a focus on conversion and engagement
• Collaborative approach to working across teams
• Experience supporting sales for events, sponsorships, or marketing services is highly preferred