Key skills
Retail Marketing CampaignsIn-Store Marketing MaterialsVendor ManagementBudget ManagementCampaign Performance AnalysisFoot Traffic AnalysisSales Data AnalysisCommunicationTime ManagementSales
About this role
Kitsch is a self-financed, female-owned global accessory brand committed to creating high-quality products. They are seeking a Retail Marketing Manager to support the development and execution of marketing strategies aimed at driving foot traffic, sales, and brand awareness for retail locations.
Responsibilities:
- Assist in planning and implementing retail marketing campaigns, including seasonal promotions, product launches, and local store events
- Coordinate with cross-functional teams (merchandising, sales, digital marketing) to ensure cohesive brand messaging
- Manage the production and distribution of in-store marketing materials (signage, displays, brochures, etc.)
- Liaise with external vendors, printers, and agencies to ensure the timely delivery of marketing materials
- Track and report on marketing expenditures to ensure campaigns stay within budget
- Work with store managers to tailor marketing initiatives to local markets
- Assist in executing grassroots marketing efforts, including community events and partnerships
- Monitor and analyze campaign performance, foot traffic, and sales data to measure ROI
- Provide insights and recommendations to improve future retail marketing efforts
- Support the integration of Digital Marketing (Email, Social Media, Paid Ads) with In-Store Promotions
- Help manage local Social Media content and engagement for Retail locations
Requirements:
- Bachelor's degree in Marketing, Business, Communications, or related field
- 2+ years in Retail Marketing, Merchandising, or Brand Coordination
- Experience in the Retail industry, specifically within Beauty/Hair Care
- Familiarity with working alongside Ulta or Target
- Planning and implementing Retail Marketing Campaigns (Seasonal Promotions, Product Launches, and Local Store events)
- Knowledge of managing the production and distribution of In-Store Marketing Materials (Signage, displays, brochures, etc.)
- Vendor management
- Budget management
- Knowledge monitoring and analyzing Campaign Performance, Foot Traffic, and Sales data to measure ROI
- Exceptional communication abilities
- Highly organized with strong time management skills
- A collaborative team player adept at building strong relationships