Senior Manager, Growth Marketing, Mobile

Begin is a market-leading early childhood platform delivering personalized learning to children ages 2–10. As a Senior Manager of Growth Marketing, you will own the growth strategy for Begin's digital app products, driving sustainable subscriber growth and optimizing performance across various channels.

Responsibilities:

• Develop and execute the overall growth strategy across the mobile customer lifecycle—from acquisition through retention and expansion
• Identify and prioritize the highest-impact growth opportunities across marketing, product, and customer experience
• Build scalable growth systems that improve efficiency while accelerating sustainable subscriber growth
• Partner with Product to drive product-led growth initiatives and improve activation and engagement
• Continuously identify new channels, partnerships, and growth levers to expand reach and diversify acquisition
• Own performance marketing across key acquisition channels, including:
• Meta
• Google App Campaigns
• Apple Search Ads
• App Store Optimization
• TikTok
• DSPs and Programmatic partners
• Affiliate and influencer partnerships
• Emerging paid and organic growth channels
• Optimize campaigns for quality subscribers, lifetime value, and efficient growth—not simply installs
• Drive creative strategy for user acquisition
• Drive CRM strategy and influence product engagement and retention by partnering closely with CRM Operations, Product, and Engineering teams:
• Optimizing onboarding and first-time user experiences
• Increasing activation and habit formation
• Improving subscription conversion and renewal
• Driving re-engagement initiatives
• Supporting referral and advocacy programs
• Identifying opportunities to increase customer lifetime value
• Build a culture of rapid experimentation by leading structured testing across:
• Creative concepts
• Messaging
• Audience targeting
• Bidding strategies
• App Store Optimization (ASO)
• Onboarding flows
• Pricing and trial experiences
• Lifecycle messaging
• Product growth initiatives
• Develop clear testing roadmaps, measure impact, and scale successful learnings across the business
• Obsess over the end-to-end journey — from impression to trial to subscription to retention
• Partner with Product and Engineering to:
• Improve landing page conversion (web)
• Optimize trial-to-subscription flows (mobile)
• Design and execute A/B tests
• Own acquisition reporting, projections, and budget pacing to hit monthly and quarterly goals
• Collaborate with Data teams to:
• Refine attribution models (web + mobile)
• Ensure accurate event tracking
• Improve measurement frameworks
• Maintain fluency in:
• Google Analytics, Looker (or similar BI tools)
• Mobile attribution platforms (e.g., AppsFlyer)
• SKAdNetwork and iOS privacy changes (ATT)
• Translate performance data into actionable insights and clear executive-level communication
• Drive Creative strategy and develop high-performing assets:
• Video
• Static
• UGC-style content
• Story-driven concepts tailored to families and parents
• Use performance data to guide creative briefs and iteration roadmaps, leveraging lean resources and AI
• Align with Product, CRM, Operations, and Engineering to ensure a seamless post-click and post-install experience that supports retention and lifetime value
• Build strong relationships with platform partners and manage agency/vendor relationships
• Communicate results, learnings, and recommendations clearly across teams and leadership

Requirements:

• 8+ years of experience in growth marketing, user acquisition, or lifecycle marketing for consumer mobile apps
• Experience managing paid acquisition across Meta, Google App Campaigns, Apple Search Ads, TikTok, and additional performance channels
• Experience with subscription-based consumer businesses
• Strong understanding of mobile growth, retention, engagement, and monetization strategies
• Experience developing experimentation frameworks and A/B testing programs
• Strong analytical skills with experience using analytics and BI tools such as GA4, Looker, Amplitude, Mixpanel, or similar
• Familiarity with AppsFlyer (or equivalent), SKAdNetwork, ATT, and modern mobile measurement
• Experience managing meaningful marketing budgets and optimizing toward growth efficiency and ROI