Director, Partnership Sales

Company Description

Red Bull New York (“RBNY”) are one of 30 teams in Major League Soccer (MLS) and one of the league’s ten original charter clubs. Founded in 1996, RBNY has competed in MLS since its inception. RBNY’s First Team plays its home matches at Sports Illustrated Stadium in Harrison, New Jersey and its Second Team plays its home matches at Montclair State University. RBNY are owned by the Austrian beverage company Red Bull GmbH, after which the team is named.

RBNY’s First Team is a three-time MLS Supporters’ Shield winner and a two-time Conference Champion, while the Second Team is the 2025 MLS NEXT Pro Champion. RBNY also operates one of the nation’s premier youth soccer development programs, spanning local partnerships across New York and New Jersey. RBNY’s Academy is ranked among the top development organizations in the country.

Position Summary

The Director, Partnership sales is responsible for being a senior leader of the Red Bull New York Sales team selling significant partnerships across the Red Bull New York ecosystem. This role will relentlessly prospect and drive outreach in addition to ideation of strategic assets and creating building blocks for a potential partnership, Separately, this role will engage in a partner-focused, consultative sales approach, identifying and understanding client needs, and delivering creative solutions that drive revenue. 

Job Description

Will report to the Senior Director of Marketing Partnerships 

Drive new business revenue through the sale of integrated corporate partnerships across club assets, entitlement platforms, jersey placement, digital/social, stadium inventory, experiential, youth programs and hospitality 

Develop strategic outbound sales plans and maintain an active pipeline of qualified prospects through consistent outreach, networking, referrals, industry events, and relationship management. 

Lead the full sales cycle from initial outreach through proposal development, pricing strategy, negotiation, contracting, and handoff to activation team 

Build customized, insight-driven partnership platforms that align brand objectives with club, stadium and fan engagement opportunities 

Collaborate cross-functionally with marketing, analytics, operations, legal, finance and partnership activation teams to develop compelling partnership solutions and ensure successful execution 

Prepare and deliver high-level presentations to C-Suite executives, decision-makers and agency stakeholders 

Stay informed on industry trends across sports, entertainment and media to identify emerging partnership opportunities 

Represent the organization at industry conferences, networking events, client entertainment functions and league-related meetings 

Mentor and support junior sales staff through collaboration, strategic guidance, and best practices in sponsorship sales and prospecting 

Contribute to department-wise revenue strategy, inventory packaging, go-to-market planning, and overall commercial growth initiatives 

Meet and exceed individual and departmental revenue goals on an annual basis 

Qualifications

Bachelor’s degree from an accredited college or university preferred.

Minimum of 6 years' experience in a sales support role at a team, agency or client-based within the sports or entertainment industry.  

Knowledge and experience with marketing platform integration (digital, event, hospitality, etc.)  

Must be highly motivated, proactive, self-starter with high energy and leadership capabilities. 

Ability to multi-task in fast paced client service environment. 

Demonstrated experience  fostering excellent internal and external working relationships. 

Excellent written, verbal, and interpersonal communication skills. 

Proficiency with data processing, Microsoft Office applications, and social media applications. 

Additional Information

Because of the cyclical nature of the entertainment industry, your assigned hours may vary to reflect our needs (includes nights and weekends).

The base salary range for this position is $110,000 - $125,000 + commission. Actual salary offers may vary based on work experience. The base pay is subject to change and may be modified. 

Our current Benefits include: Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)

Red Bull New York is an equal opportunity employer and we will not discriminate against any employee or applicant for employment because of age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality or any other classification protected by law.