Job description

Senior Content Marketing Manager

About Proton

Proton builds AI software for wholesale distribution — the industry that moves nearly every physical product you've ever touched. It's a $9 trillion business, and most of the software running it was designed decades ago. A lot of it makes reps' jobs harder, not easier.

We put CRM, PIM, eCommerce AI, and Order & Quote Entry AI on one platform, with a single data layer and a single AI engine behind it. The point is simple: let reps spend their time with customers instead of typing things into a screen.

We hire builders. Everyone here owns their problems from start to finish, and we ship faster than anyone else in the category.

The results back it up. Our median customer reports 3x profit for every dollar spent, an extra day of selling per rep each month, and what one called "the best ROI of any tech investment in 30 years." Hundreds of distributors run on Proton today — family shops, publicly traded enterprises, and everything in between across industrial, HVAC, and electrical. We're backed by Felicis Ventures (Twitch, Shopify, Opendoor) and Battery Ventures.

If you want to build the brand and the content engine for an industry that quietly moves trillions of dollars of goods, this is a good place to do it.

The role

Distributors don't buy software from companies they haven't heard of or don't respect. Content is how we earn that respect. At any given moment, only about 5% of distributors are actually shopping for a CRM. The other 95% will be eventually, and we want to be the name they already trust when that day comes. That's the job.

This is a senior individual-contributor role. You'll own the content strategy, do the writing, run the podcast, ship the case studies, and build the AI workflows that let one person produce like a team. You'll also work closely with Benj, our CEO, to make him the most recognized voice in distribution. Content is yours from end to end.

What you'll do

• Run the content strategy: editorial calendar, channels, voice, distribution, and measurement. You decide what we publish, what we drop, and what we lean into.
• Ghostwrite executive thought leadership — long-form articles, LinkedIn posts, op-eds in trade publications like Distribution Strategy Group, MDM, and IndustryWeek, plus keynote outlines. Their ideas, your writing.
• Run the Proton podcast end to end: research and book guests, prep interviews, coordinate post-production, write show notes, adapt episodes into blog posts and social clips, and work with BDR to turn episodes into pipeline.
• Work with CX to turn every customer win into a set of assets — case study, blog, LinkedIn carousel, podcast clip, sales one-pager — within 30 days of close.
• Own SEO and AEO. Rank for the questions buyers type into Google, and be the source that gets cited when they ask Claude or ChatGPT. You'll coordinate execution with Engineering and our content agency.
• Build our AI content stack: Claude projects tuned to our voice, transcript-to-outline pipelines, brand-voice editing prompts, repurposing workflows, and research agents for AEO. Build it, write it down, and share it with the team.
• Write and run the monthly nurture newsletter, including design, segmentation, and tracking how it affects pipeline.
• Drive our LinkedIn presence with 4 to 5 posts a week, a real commenting strategy, and a system that pulls content out of customer calls, podcast episodes, and internal Slack threads.
• Produce demo-on-demand and product narrative content with Product and Demand Gen — scripts, talking-head videos, and walkthroughs that turn browsers into booked demos.
• Track what content actually does: pipeline influenced, opportunities sourced, AEO citations, BDR follow-ups. Cut what isn't pulling its weight.
• Keep up with where AI for content is heading — new models, prompting techniques, the ethics around voice cloning, AEO, generative search — and bring the useful parts into production quickly.

You'll thrive if

• You've actually built a content function, not just managed one: the calendar, the voice, the AI workflows, the playbook, and the measurement behind it.
• You can write in someone else's voice better than they can. You've ghostwritten for a founder or CEO and can show the work.
• You're genuinely into AI. You follow the releases, experiment constantly, have built it into how you work, and have opinions about which model writes which kind of voice best.
• You've used Claude or similar models in production — custom projects, prompt chains, transcript pipelines, brand-voice editing, AEO research.
• You can hold your own with executives, whether that's interviewing a CEO on the podcast, telling Benj his first draft isn't there yet, or finding the story buried in a 60-minute customer call.
• You're curious about wholesale distribution, or at least curious enough to get hooked within a week.
• You judge content the way Sales judges itself — by outcomes, not impressions.
• You're comfortable owning things, moving fast, and shipping before everything is figured out.

A few honest warnings

• Nobody is going to hand you a content calendar. This is a build-it-yourself role.
• If AI and modern content workflows are something you've been planning to learn one of these days, this isn't the place to start. You should already be in the weeds.
• The audience is wholesale distribution. If "HVAC parts and electrical supply" makes your eyes glaze over, this role won't be a fit.

Benefits

• • Competitive salary, quarterly performance bonuses, and meaningful equity
  • Company-sponsored 401(k)
  • Health, dental, and vision insurance
  • Unlimited PTO, and we actually want you to use it
  • Professional development budget for books, courses, and conferences
  • Room to try out new AI tools that make your work faster and better
  • Strong training and real room to grow
  • A friendly, inclusive team that mixes hard work with a sense of humor