Strategic Marketing Programs Manager

AssetWatch is a company dedicated to enhancing manufacturing uptime through innovative condition monitoring solutions. They are seeking a Strategic Marketing Programs Manager to lead and execute key marketing initiatives, manage partner relationships, and drive campaign performance in a fast-paced environment.

Responsibilities:

• Own and execute key strategic media and partner programs
• Own day-to-day management and performance of long-term strategic media partner programs and support strategic tactics from the AssetWatch partnership team
• Plan and execute co-marketing campaigns including webinars, events, content, newsletters, and targeted placements, including defined revenue targets, KPIs, and shared success metrics
• Navigate partner communications thoughtfully—balancing advocacy, collaboration, and business goals
• Standardize processes that improve consistency, predictability, and scalability of partner-led motions
• Build and maintain senior-level relationships with partner stakeholders to influence joint priorities and long-term growth
• Advocate for the company’s vision and value proposition within strategic alliances and broader market conversations
• Plan and execute regional events, trainings, and field activations tied to strategic partner programs including vendor coordination, registration, AV, shipping, and on-site execution
• Support broader AssetWatch partner initiatives as needed in collaboration with the partnerships team
• Evaluate event performance and contribute to recommendations for future investments
• Help shape campaign briefs, partner messaging, and promotional plans
• Collaborate with Product Marketing and Creative to develop compelling co-marketing content, and lead review and approvals for content produced externally
• Ensure messaging is clear, concise, and tailored to partner audiences
• Adapt messaging in real time during partner conversations and campaign execution
• Identify and coordinate with industry voices, creators, and external partners
• Assist in briefing, content development, and campaign execution for influencer initiatives
• Manage timelines, publishing schedules, and campaign tracking
• Collaborate with leadership to evolve and scale the program over time
• Partner with Marketing Ops to track campaign performance, engagement, and pipeline influence
• Own follow-through on partner deliverables, timelines, and reporting
• Contribute to partner reviews and internal updates with clear insights and recommendations
• Continuously optimize programs based on performance data and feedback

Requirements:

• 3–5+ years of experience in B2B marketing, preferably in partner marketing, account management, field marketing, or demand generation
• Proven ability to own and execute marketing programs tied to pipeline goals
• Strong project management skills with the ability to manage multiple high-priority workstreams simultaneously
• Demonstrated ability to build and scale strategic partnerships that deliver measurable, multi-quarter revenue impact
• Experience working with external partners and vendors, with the ability to build trust and manage relationships effectively
• Strong communication skills, including the ability to lead conversations, read the room, and adapt messaging in real time
• Experience executing events, webinars, and co-marketing campaigns
• Solid content instincts—able to contribute to messaging, briefs, and campaign development
• Comfortable working in a fast-moving, evolving environment with shifting priorities
• Strong executive presence with experience influencing senior stakeholders internally and externally
• Program-building mindset with experience developing repeatable frameworks and scalable processes
• Ownership mentality with a bias toward action, accountability, and results