The Wilkinson Firm is a company that serves distinct buyer audiences in behavioral health, hospitality, and federal contracting. They are seeking a Content Marketing Director to own their content engine, producing various written materials and managing the content calendar to build an inbound pipeline.
Responsibilities:
- Build and execute TWF's content calendar across all three divisions
- LinkedIn pillar articles under TWF Founding Partners' names
- Case studies, white papers, thought leadership pieces
- SEO content strategy across thewilkinsonfirm.com, hr.thewilkinsonfirm.com, hospitality.thewilkinsonfirm.com
- Podcast production support if TWF launches one
- Brand voice ownership across all written content
Requirements:
- Content marketing directors with B2B services background
- 7+ years experience
- Former content leaders at consulting firms, professional services firms, or boutique workforce firms
- Strong writing portfolio
- SEO fluency
- Comfortable working with subject matter experts (Founding Partners) and turning their voice into publishable content