Brand Marketing Manager

Location: Hybrid (Golden, CO)

Travel: ˜20% (4-5 days/month)

Salary: $75,000 - $115,000 depending on experience

About The Role

Good Times is on the hunt for a Brand Marketing Manager who can bring the fun and the fundamentals. We’re a Colorado-native brand known for all-natural burgers, frozen custard, and a bright, playful personality — but behind the scenes, we’re a restaurant business that runs on smart decisions, strong execution, and data-driven insights.

This role owns the Good Times brand end-to-end: strategy, storytelling, digital platforms, analytics, campaigns, LTOs, and in-market execution. You’ll partner closely with our Senior Director of Marketing and collaborate with creative partners, operators, and cross-functional teams to make Good Times the most crave-worthy, smile-inducing brand in Colorado.

If you’re equal parts brand builder, digital thinker, and restaurant-savvy analyst, you’ll fit right in.

What You’ll Do

• Shape and evolve the Good Times brand — fun, bright, Colorado-native, and unmistakably “us.”
• Lead campaigns, LTO launches, and seasonal promotions from brief through recap.
• Analyze performance across sales mix, traffic, check, dayparts, LTO results, loyalty/email metrics, digital campaigns, and third-party delivery.
• Build simple reports and dashboards to translate insights into clear recommendations.
• Own the social media strategy and guide content creation with the Social Media Specialist.
• Support digital platforms including email, CRM, loyalty, app, CMS/website, and social scheduling tools.
• Spend time in restaurants capturing content, supporting events, and understanding guest behavior.
• Build community engagement and local store marketing programs operators can activate.
• Manage agencies and vendor partners including creative, media, printers, and digital platforms.
• Collaborate with Culinary, Operations, Training, Recruiting, and Finance to bring the brand to life across the business.

Who You Are

• A brand builder with strong instincts and a sharp analytical mind
• A marketer who understands restaurants and how guests behave
• A storyteller who can turn insights into creative ideas
• A collaborator who loves being in restaurants and working with operators
• A doer who’s comfortable shifting between strategy and hands-on execution
• A positive, people-first teammate who thrives in a fast-moving environment

What You’ll Bring

• 3–7 years of brand marketing experience (restaurant/hospitality preferred)
• Strong campaign, digital, and social marketing experience
• Ability to analyze sales, menu mix, loyalty, email, web, app, delivery, and campaign performance
• Experience with email, CRM, loyalty, app, CMS, social scheduling, or digital marketing platforms
• Experience managing agencies, vendors, and external partners
• Strong project management skills and comfort juggling multiple priorities
• Comfort being in restaurants and at events
• A love for food, hospitality, and a Guest-First mindset

Compensation & Perks

• Salary: $75,000 - $115,000
• Annual company bonus + KPI bonus options.
• 401(k) with company match
• Medical, dental, vision
• PTO + Colorado Sick Leave
• Communication Allowance ($125/month)
• Hybrid schedule (2 flexible days/week in Golden)
• Quarterly gift cards to Good Times Drive Thru and Bad Daddy’s Burger Bar

Equal Employment Opportunity

Good Times Restaurants Inc is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, gender, gender identity or expression, sexual orientation, age, disability, veteran status, or any other protected status under applicable law.